NEW YORK, Aug. 01, 2016 (GLOBE NEWSWIRE) -- IgnitionOne announced that it has been selected as the winner of the 2016 Digiday Signal Awards within the category of Best Cloud Data Integration Platform, with special recognition for the IgnitionOne Score. The Digiday Signal Awards recognize the technology platforms that are bringing efficiency, effectiveness and creativity to the media and marketing processes for brands, agencies and publishers.
The IgnitionOne Score is at the center of the company’s digital marketing platform, allowing marketers to ‘score’ each customer within that customers individualized journey. The Score measures the historical and real-time behavior of each individual across all paid and owned channels, including mobile and desktop, allowing for true ‘one to one’ marketing communications. The IgnitionOne Score solves one of the key challenges that marketers face as they shift to digital – how to leverage data to appropriately communicate with users on a personalized basis while allocating budgets in the most efficient manner.
“Our score technology is the talk of the industry right now because it amplifies everything a marketer can do in digital,” says Will Margiloff, CEO of IgnitionOne. “IgnitionOne score-powered marketing has delivered results like tripled conversions on Facebook for Toyota NL, doubled Display conversions for a hotel chain, tripled Search conversions for a financial services company, and five times the website conversions for a mobile provider.”
About IgnitionOne
IgnitionOne simplifies life for marketers, providing deeper insights and robust targeting of individuals through the use of proprietary engagement scoring and integrated marketing and advertising solutions. IgnitionOne offers a full-featured digital marketing platform which significantly improves performance across all devices and paid and owned channels. IgnitionOne allows marketers to better understand their customers and activate personalized 1:1 messaging across search, display, social, mobile, email, and website personalization.
With a global footprint of over 450 employees in 17 offices across 10 countries, IgnitionOne is one of the largest independent marketing technology companies in the world, currently scoring over 300 million users monthly in 75 countries and powering more than $60 billion in revenue each year for leading brands, including General Motors, CenturyLink, Bridgestone, La Quinta and Acer, as well as advertising agencies such as 360i, GroupM and Zenith Optimedia.
For more information, please visit http://www.ignitionone.com, follow the company on Twitter @ignitionone or visit the blog at http://www.ignitionone.com/blog.