Sales development in August and third quarter 2016

August 2016

The H&M group’s sales including VAT increased by 7 percent in local currencies
in August 2016 compared to the
same month the previous year. Sales development in August had a very good start.
But sales were negatively
affected in the second half of the month by exceptionally hot weather in most of
the group’s markets.

Third quarter 2016

In the third quarter of 2016, i.e. during the period 1 June to 31 August, sales
including VAT increased by 8 percent
in local currencies compared to the corresponding quarter last year. Sales
including VAT in the third quarter
converted into SEK increased by 6 percent and amounted to SEK 56,802* m
(53,420). Sales excluding VAT
amounted to SEK 48,982* m (46,024), an increase of 6 percent.

The total number of stores amounted to 4,135 on 31 August 2016 compared to 3,675
on 31 August 2015.

The Nine-Month Report, covering the period 1 December 2015 – 31 August 2016,
will be published on
30 September 2016 at 08.00 (CET). Percentage sales development for the month of
September will be published
on 17 October 2016 at 08.00 (CET).

*The amounts are provisional and may deviate slightly from the Interim Report
that will be released on 30 September 2016.

Karl-Johan Persson, CEO
Contact: Nils Vinge, Head of IR, +46 8 796 5250.

The information in this press release is that which H & M Hennes & Mauritz AB
(publ) is required to disclose under the EU Market Abuse Regulation (596/2014
/EU). The information was submitted for publication by the abovementioned person
at 08.00 CET on 15 September 2016. This press release, along with additional
information about H&M, is available at www.hm.com.
H & M Hennes & Mauritz AB (publ) was founded in Sweden in 1947 and is quoted on
Nasdaq Stockholm. H&M’s business idea is to offer fashion and quality at the
best price in a sustainable way. In addition to H&M, the group includes the
brands & Other Stories, Cheap Monday, COS, Monki and Weekday as well as H&M
Home. The H&M Group has more than 4,100 stores in 62 markets including franchise
markets. In 2015, sales including VAT were SEK 210 billion and the number of
employees is more than 148,000. For further information, visit
hm.com (http://www.hm.com).