Eniro changes its Group Management Team; Board of Directors to evaluate ownership of some parts of the Group

The Eniro Group has changed the composition of its Group Management Team to
strengthen sales efforts and increase focus on the company’s customer offering.
In addition, the Board of Directors are addressing the capital structure and
evaluating optimal ownership of some parts of the Group.
Today, the Eniro Group has announced a number of changes to its Group Management
Team. The changes will strengthen Eniro’s sales efforts and increase focus on
developing the company’s future customer offering, as well as establishing a
slimmer, more dynamic Group Management Team.

New customer offering
“During the last few months, we have worked intensively with the creation of
Eniro’s future business proposition. In consequence, Eniro will introduce two
new strong concepts to the Swedish market this fall. We operate in an extremely
fragmented market where many players are competing for the local SME customers,
making it quite difficult and challenging to be an advertiser today. We will
meet our customers’ needs with simple, easy-to-use solutions tailored to deliver
the correct marketing mix for the customer, once again proving that Eniro is
where SMEs can go to get help with their local marketing,” says CEO Örjan Frid.

New Head of Sales
To strengthen the sales effort, including the introduction of Eniro’s new
customer offering to the market, Mattias Wedar has been appointed acting Head of
Nordic Sales. Mattias was previously Head of User & Customer Experience and has
held several management positions at Eniro since 2008.

“We make this change to get a fresh perspective on our sales effort. Mattias has
prior experience with managing the sales forces in both Sweden, Norway and
Denmark, and I’m fully confident that he will bring new ideas to the table that
will get us back on track,” says Örjan Frid.

New Group Management Team
CEO Örjan Frid has chosen to step in as acting Head of User & Customer
Experience himself.

“We’re currently working hard to develop a much needed update to Eniro’s
customer offering. To be able to offer a modernized, improved product portfolio
is a top priority right now, and I have chosen to step in as acting Head of User
& Customer Experience until the work is completed,” says Örjan Frid.

Following these changes, Eniro’s Group Management Team is constituted by CEO
Örjan Frid, CFO Fredrik Sandelin, and Head of Nordic Sales Mattias Wedar.

Strategic review of Group structure and capital structure
Along with the clarification of the new customer offering, the Eniro Board of
Directors is making a strategic review regarding the ownership of some of the
Group holdings. In addition, the Board of Directors is addressing the capital
structure of the Group.
For further information, please contact:
Örjan Frid, CEO, +46 70 561 1615
This information is information that Eniro is obliged to make public pursuant to
the EU Market Abuse Regulation. The information was submitted for publication,
through the agency of the contact person set out above, at 08:00 CET on
September 21, 2016.

Eniro is a leading search company for individuals and businesses in the Nordic
region. With quality-assured content and an unrivalled user experience Eniro
inspires local discoveries and makes local communities thrive. Eniro's content
is available through internet and mobile services, printed directories,
directory assistance and SMS services. Each week Eniro Group’s digital services
have 8.1 million unique visitors who perform 14.5 million searches. Eniro Group
has about 1,700 employees and operations in Sweden, Norway, Denmark, Finland and
Poland. The company is listed on Nasdaq OMX Stockholm [ENRO] and headquartered
in Stockholm. In 2015, revenues amounted to SEK 2,438 m, with a profit before
depreciation (EBITDA) of SEK 383m. More on Eniro at www.enirogroup.com.