DIGNITANA TEAMS UP WITH FORMER QUARTERBACK PEYTON MANNING AND THE CANCER BEAT TO HELP WOMEN WITH BREAST CANCER REDUCE HAIR LOSS

DIGNITANA TEAMS UP WITH FORMER QUARTERBACK PEYTON MANNING AND THE CANCER BEAT TO
HELP WOMEN WITH BREAST CANCER REDUCE HAIR LOSS RELATED TO CHEMOTHERAPY
Lund, Sweden—September 30, 2016—Dignitana (http://www.dignitana.se/eng/) AB, a
world leader in medical scalp-cooling technology, announced today their
sponsorship of two U.S. charity organizations that have raised a combined total
of over $900,000 to support the fight against breast cancer, including funding
to ensure that women of all income levels have access to the
DigniCap (https://www.dignicap.com/)® system, the first and only scalp cooling
medical device to complete rigorous clinical trials in America and receive FDA
clearance.

Achieving strong consistent growth in the U.S. since the FDA Clearance in
December 2015, the DigniCap® scalp cooling system is now available in 16 states.

In Connecticut, Dignitana supported The Cancer Couch Foundation to host The
Cancer Beat Charity Concert (https://thecancercouch.com/happens-cancer-beat/) on
Saturday, September 10, 2016 featuring The English Beat. Hosted by Scot Haney
from WFSB Channel 3, a live auction featured signed guitars from Bruce
Springsteen and The Eagles. The Dana-Farber Cancer Institute committed to match
every dollar received and Memorial Sloan Kettering Cancer Center pledged to
match up to $50,000 of donations to their institution, garnering a total of over
$500,000 towards cancer efforts and initiatives. DigniCap® is available at two
medical centers in Connecticut: Stamford Health Bennett Cancer
Center (https://www.stamfordhealth.org/care-treatment/cancer/cancers-we
-treat/?gclid=CjwKEAjwgPe4BRCB66GG8PO69QkSJAC4EhHhbAjPU25khADPseaFC9eNQu0U9AFQ9V
Z 
EJSM0pbvejBoC2Pjw_wcB) and The C. Anthony and Jean Whittingham Cancer Center at
Norwalk Hospital (http://www.norwalkhospital.org/departments/breast-cancer
-program-at-norwalk-hospital).

Demonstrating that breast cancer isn’t just an issue for women to tackle, former
Denver Broncos Quarterback Peyton Manning partnered with the University of
Colorado Hospital to host this year’s “Men for the
Cure” (https://uch.thankyou4caring.org/menforthecure) fundraiser in Aurora,
Colorado on Thursday, September 15, 2016 at Wings Over the Rockies Air & Space
Museum. This year’s gentlemen-only fundraiser raised $400,000 in the fight
against breast cancer. Donations will be used to help fund DigniCap® treatments
for area breast cancer patients and to support breast cancer research focused on
identifying genetic drivers of the disease. In Colorado, DigniCap® is available
at two medical centers: University of Colorado Health Diane O'Connor Thompson
Breast Center Anschutz in
Aurora (https://www.uchealth.org/Pages/OHAM/OrgUnitDetails.aspx?OrganizationalUn
i 
tId=92) and University of Colorado Health Lone Tree Breast
Center (https://www.uchealth.org/Pages/OHAM/OrgUnitDetails.aspx?OrganizationalUn
i 
tId=380).

“We are proud to help sponsor organizations that are both dedicated to improving
quality of life for women and men with breast cancer and bringing us closer to a
cure through targeted medical research,” said Jan Richardsson, Chief Executive
Officer of Dignitana. “We will continue to work creatively with our medical
center partners in the U.S. to help make the best in cancer care available to
all who suffer from this disease.”

The DigniCap® scalp cooling system features a patented tight-fitting silicone
cooling cap that is placed directly on the head, and an outer neoprene cap that
insulates and secures the silicone cap. The cooling cap is connected to a
cooling and control unit with touch screen prompts. A liquid coolant circulates
throughout the silicone cap, delivering consistent and controlled cooling to all
areas of the scalp. The cap is fitted to the head, and the temperature of the
scalp is lowered, resulting in vasoconstriction with reduced delivery of
chemotherapy to the scalp, as well as reduced cellular uptake of drugs due to
decreased intra follicular metabolic rate. These factors together reduce the
risk of chemotherapy-induced hair loss.

About Dignitana AB

Dignitana AB (publ) is a Swedish public medical device company and a world
leader in technologies within the area of medical cooling. To date, the
DigniCap® system has announced unit installations at 32 medical centers across
the U.S.
Dignitana AB is listed on the OMX NASDAQ First North stock exchange in Stockholm
and has appointed Erik Penser Bank as Certified Advisor. For more information
about Dignitana and the scalp cooling system DigniCap®, please visit
http://www.dignitana.com.
Media Contact:

Jan Richardsson

CEO, Dignitana AB (publ)

Ph  +46 (0)46 16 30 92

E jan.richardsson@dignitana.com