Marimekko Corporation, Press release, 17 November 2016 at 10.30 a.m.
During 2017, the 100th anniversary of Finland’s independence, Marimekko will organise several cooperative projects around design and art. The year will start with a spectacular collaboration with the Lux Helsinki light festival illuminating the city centre from 5 to 9 January. Marimekko and print designer Maija Louekari will take part in the creation of an artwork combining animation, lights and print design. The artwork, to be displayed on the wall of the Bank of Finland on Kirkkokatu street, is based on a new Marimekko pattern designed in celebration of Finland’s centenary.
Marimekko has for decades travelled in the borderland between art and design, bringing colours and patterns as well as functional products to people’s everyday lives. To celebrate the 100-year-old Finland, the company will launch a pattern entitled Veljekset (brothers) created by Maija Louekari, one of Marimekko’s younger-generation print designers. The design was inspired by Finnish folk tales and it depicts animals that live in the forests of Finland. At Lux Helsinki, the Veljekset pattern will come to life in Maija Louekari’s artwork, through which Marimekko wants to offer the residents of the city a story-like experience and inspire them to dream colourful dreams in the middle of the darkest winter – and also remind them of how fascinating their northern country is.
“The Veljekset animation and light artwork will bring our wild and exotic north to the wintry city centre, reminding us city dwellers of our forests that are still inhabited by strong, expressive animals. I designed the Veljekset pattern inspired by the main characters in Finnish folk tales, the so-called totem animals, for Marimekko in celebration of the 100-year-old Finland. With its lights, the Lux Helsinki festival will bring to life what on printed fabric stands still,” says print designer Maija Louekari.
“We will create bold patterns for Finland during the centenary year. We want to contribute to building a successful future for our home country by doing things together open-mindedly. Throughout the year, we will encourage participation in and establish opportunities for bold actions and innovation, even in some unexpected ways. We are excited about the light artwork collaboration with our print designer Maija Louekari and Lux Helsinki, which will kick off the anniversary celebrations. Through this artwork, we can together provide a bright and inspiring breathing space in the midst of the winter darkness for local residents as well as visitors to Helsinki,” says Tiina Alahuhta-Kasko, President and CEO of Marimekko.
All Lux Helsinki’s light artworks, including Veljekset by Maija Louekari, will be on view in the city centre from 5 to 9 January 2017 between 5pm and 10pm. More information about the festival can be found at www.luxhelsinki.fi.
Further details about Marimekko’s other projects and events related to the centenary will be available, inter alia, at www.marimekko.com.
Photos of the artwork for media use:
http://mediabank.marimekko.fi/l/bxpJ5BbTQjXW
Additional information:
Asta Halme, Communications
Tel. +358 9 7587 233
asta.halme@marimekko.com
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Marimekko is a Finnish design company renowned for its original prints and colours. The company’s product portfolio includes high-quality clothing, bags and accessories as well as home décor items ranging from textiles to tableware. When Marimekko was founded in 1951, its unparalleled printed fabrics gave it a strong and unique identity. Marimekko products are sold in about 40 countries. In 2015, brand sales of the products worldwide amounted to EUR 186 million and the company's net sales were approximately EUR 96 million. More than 150 Marimekko stores serve customers around the globe. The key markets are Northern Europe, North America and the Asia-Pacific region. The Group employs about 400 people. The company’s share is quoted on Nasdaq Helsinki Ltd. www.marimekko.com