SITO Mobile Unveils Beacon Strategy with Unacast Deal

Partnership delivers unprecedented scale of “store-level” data for enhanced attribution and targeting

Print
| Source: SITO Mobile, Ltd.

JERSEY CITY, N.J., Dec. 12, 2016 (GLOBE NEWSWIRE) -- Today, SITO Mobile Ltd. (NASDAQ:SITO), a leading mobile engagement platform, announced a partnership with Unacast, the world’s largest network of beacon and proximity data, to combine SITO’s mobile data with Unacast's deterministic proximity data for enhanced attribution and targeting. The combination will enrich SITO’s data assets and provide differentiated insights into consumers’ behavior while they are in venues.

SITO Mobile’s owned-and-operated marketing platform provides access to more than 98% of U.S. mobile consumers via more than 200,000 of the most popular apps. Additionally, it analyzes approximately 4.5 trillion monthly data points with its machine-learning algorithms - continuously improving its data intelligence and providing consumer insights for location-based audience targeting and real-time optimization and attribution.

Unacast has partnerships with 66 of the largest Proximity Solutions Providers (PSP’s) that cover 2 million or 40% of the world’s commercial beacons - making Unacast the largest aggregator of proximity data in the industry.

There is escalating demand in the marketplace for accurate location-based data availed by mobile and proximity-based data interactions. With Unacast’s Real World Graph, marketers can understand their customers’ real world behavior and how they are contextually connected to physical locations with accuracy and relevancy. The combination of SITO’s location-based mobile data and Unacast's unique beacon and proximity data will allow SITO customers to leverage proximity data for retargeting and attribution. In addition, these enhancements also expand the coverage and capabilities of SITO Mobile’s Real-Time Verified Walk-in attribution and measurement solutions to provide marketers with more audience data and deeper analytics to help them better understand their audiences and optimize their media plans.

“We enthusiastically embrace Unacast’s addition to SITO’s network of data and product partners,” said Jerry Hug, CEO of SITO Mobile. “Our extensive location-based mobile platform is a natural fit with Unacast’s aggregated network of proximity-based data partners. The ability to add insights like dwell-time, 3-Dimensional data to decipher what floor of a mall a consumer may be on, and even data at the aisle, allows us to create more powerful tools and techniques that yield better audience insights and results for our clients. We are focused on continually adding unique and expansive datasets to our technologies, and we are always looking for improvements to our level of geographic precision to further enhance our attribution and targeting capabilities. These enhancements will set SITO Mobile further apart from other location-based advertising options, improve our Real-Time Verified Walk-In offering and help marketers better understand and reach their customers.”

Unacast’s CRO, Chris Cunningham stated, “Unacast has cracked the code on how to effectively mirror the accuracy of online data collection in the real world. Deterministic proximity data provides not only a pervasive connection with the consumer, but also the conditions for a much deeper and more personal relationship with them. Overnight, that data becomes available to our partners and we are thrilled to bring this data to market in partnership with SITO Mobile.”

About SITO Mobile Ltd.

SITO Mobile provides a mobile engagement platform that enables brands to increase awareness, loyalty, and ultimately sales. For more information, visit www.sitomobile.com.

About Unacast

With over 2 million beacons and over 65 partners, Unacast is the world's largest network of beacon and proximity companies, connecting the physical world to the digital world. Through the Unacast PROX network, Unacast enables a scalable global solution for retailers and brands to use beacon and proximity data for online retargeting and attribution. Thomas Walle and co-founder Kjartan Slette, were part of the founding team behind TIDAL, the music streaming company sold to Jay Z.

Unacast is the backend of proximity that aggregates and provides a unified platform for the proximity and advertising industry, solving the fragmentation problem to the benefit of both the supply and demand side. Unacast is the first company to enable a scalable way for retailers and brands to retarget customers online based on accurate behavior in the physical space.

Forward-Looking Statements

This press release contains "forward-looking statements" within the meaning of the safe harbor provisions of the U.S. Private Securities Litigation Reform Act of 1995. Forward-looking statements are neither historical facts nor assurances of future performance. Instead, they are based only on our current beliefs, expectations and assumptions regarding the future of our business, future plans and strategies, projections, anticipated events and trends, the economy and other future conditions. Because forward-looking statements relate to the future, they are subject to inherent uncertainties, risks and changes in circumstances that are difficult to predict and many of which are outside of our control. Our actual results and financial condition may differ materially from those indicated in the forward-looking statements. Therefore, you should not rely on any of these forward-looking statements. Important factors that could cause our actual results and financial condition to differ materially from those indicated in the forward-looking statements include, among others, sales growth, our reliance on brand owners and wireless carriers, the possible need for additional capital as well as other risks identified in our filings with the SEC. Any forward-looking statement made by us in this press release is based only on information currently available to us and speaks only as of the date on which it is made. We undertake no obligation to publicly update any forward-looking statement, whether written or oral, that may be made from time to time, whether as a result of new information, future developments or otherwise.

Contacts:
Investor Relations:
Joseph Wilkinson
SVP Investor Relations
Joseph.Wilkinson@sitomobile.com
 
SITO Mobile Media Relations:
Alexandra Levy
Silicon Alley Media
alex@siliconalley-media.com

Unacast Media Relations:
Melody Wolff
melody@dbraymedia.com 
 
RELATED LINKS
http://www.sitomobile.com
www.unacast.com