Source: Research and Markets
Dublin, Jan. 11, 2017 (GLOBE NEWSWIRE) -- Research and Markets has announced the addition of the "Global Mosquito Repellent Market 2017-2021" report to their offering.
The global mosquito repellent market to grow at a CAGR of 4.66% during the period 2017-2021.
The report covers the present scenario and the growth prospects of the global mosquito repellent market for 2017-2021. To calculate the market size, the report considers the revenue generated from the retail sales of mosquito repellents. The report also includes a discussion of the key vendors operating in this market.
The growing demand for organic repellents has been due to the rising customer awareness in relation to the chemicals used and the smell of household insecticides. In addition to this, synthetic repellents stand to be harmful for pregnant women and children. All this factors are leading to the growing demand for organic repellents.
According to the report, to create awareness about mosquito-borne diseases as well as demand for their products, vendors operating in this space heavily focus on integrated marketing communications like television, newspapers, billboards, hoardings, internet, and radio. Vendors also regionalize their marketing initiatives, like TV commercials, according to different countries and regions, to connect with specific consumer segments. They position their products strategically to influence the purchase decision of consumers. Many vendors also launch campaigns to spread awareness of the harmful diseases spread by mosquitoes. These marketing initiatives and awareness campaigns propel the growth of the global mosquito repellent market.
Further, the report states that the low acceptance and adoption of mosquito repellent products in rural regions in countries like India and Africa is a major challenge for the growth of the market at large. Even though a number of initiatives are being undertaken to create awareness of the deadly diseases caused by mosquitoes, the use of repellents in rural areas of India is fairly low with only 27% penetration. Most consumers in rural areas still prefer to use natural remedies over buying mosquito repellents.
Other prominent vendors
Key Topics Covered:
Part 01: Executive summary
Part 02: Scope of the report
Part 03: Market research methodology
Part 04: Introduction
Part 05: Global profile
Part 06: Market landscape
Part 07: Segmentation by retail formats
Part 08: Market segmentation by product
Part 09: Geographical segmentation
Part 10: Market drivers
Part 11: Impact of drivers
Part 12: Market challenges
Part 13: Impact of drivers and challenges
Part 14: Market trends
Part 15: Vendor landscape
Part 16: Appendix
For more information about this report visit http://www.researchandmarkets.com/research/fzzv68/global_mosquito
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