MIAMI, Jan. 25, 2017 (GLOBE NEWSWIRE) -- Perry Ellis International, Inc. (Nasdaq:PERY) announced today it has entered into Nike Swim distribution agreements in Europe with Action Sports Sportartikel GmbH Group for Germany, Austria, Switzerland, Netherlands, Belgium and Luxembourg, Tennis Fashion AB for Sweden, Norway, Finland and Denmark and Proged Group for Spain and Portugal. The Nike swimwear lines consisting of swim apparel and swim accessories for Men’s, Women’s and young consumers are planned to launch Spring/Summer 2017 in sporting goods retailers, department stores and swim specialty shops as well as select ecommerce channels.
“We are pleased to partner with Action Sports, Tennis Fashion and Proged and look forward to introducing Nike swimwear and swim accessories to consumers across Europe excited about performance and swimming. These collaborations will accelerate our strategy to extend the global reach of our portfolio of leading brands,” remarked Oscar Feldenkreis, Chief Executive Officer & President of Perry Ellis International.
“We are proud to enter into a distributorship agreement with Perry Ellis International for Nike swimwear. With strong collaboration on strategy, design and distribution, we are confident Nike swim will meet the demands of consumers in our market and secure the leadership position the brand deserves,” commented Action Sports Sportartikel GmbH General Manager Volker Mettke.
Hans Larsson, Managing Director of Tennis Fashion stated, “Tennis Fashion is delighted to be entering into a distribution agreement with Perry Ellis International to market Nike swimwear in the Nordic regions. We are confident that a strong strategic approach to developing important key accounts will drive Nike swimwear's position in Scandinavia.”
“Proged Group is extremely pleased to be given the opportunity to partner with Perry Ellis International on the distribution of Nike swim in Spain and Portugal," Jesus Cornago, Proged General Manager commented. “Nike Swim is a welcome addition to our portfolio of brands. With a strong collaboration on strategy, design and distribution, we have confidence in our ability to deliver Nike Swim to meet the demand of consumers in our markets.”
For more information about Perry Ellis International, Inc. and the company’s entire portfolio of brands, please visit. www.PERY.com.
About Perry Ellis International
Perry Ellis International, Inc. is a leading designer, distributor and licensor of a broad line of high quality men's and women's apparel, accessories and fragrances. The Company's collection of dress and casual shirts, golf sportswear, sweaters, dress pants, casual pants and shorts, jeans wear, active wear, dresses and men's and women's swimwear is available through all major levels of retail distribution. The Company, through its wholly owned subsidiaries, owns a portfolio of nationally and internationally recognized brands, including: Perry Ellis®, Original Penguin® by Munsingwear®, Laundry by Shelli Segal®, Rafaella®, Cubavera®, Ben Hogan®, Savane®, Grand Slam®, John Henry®, Manhattan®, Axist®, Jantzen® and Farah®. The Company enhances its roster of brands by licensing trademarks from third parties, including: Nike® and Jag® for swimwear, and Callaway®, PGA TOUR®, and Jack Nicklaus® for golf apparel. Additional information on the Company is available at http://www.pery.com.
About Action Sports Sportartikel GmbH Group
Action Sports Sportartikel GmbH, established in 1984, is a leading distributor of sport/athletic focused products in the regions DACH and BENELUX. Action Sports is currently the distributor for Herschel Supply, Contigo, Justin Brands and an agent for Calvin Klein footwear. Additional information on the company is available at http://www.action-sports.de.
About Tennis Fashion AB
Tennis Fashion is the leading distributor in the Nordic region. Since its inception in 1982, Tennis Fashion has expanded its brand portfolio with global brands such as Nike Tennis, Nike Equipment, Prince, Hurley and Nike Accessories. By providing good services and flexible logistic solutions, Tennis Fashion continues to work with market leading customers across the region, building brand equity and delivering strong brand execution.
About Proged Group
Proged Group was founded in 1989 in Vitoria, Spain and is comprised of a group of companies dedicated to the design, production, licensing and distribution of international fashion and sport brands. Proged are specialists in managing footwear, apparel and accessories collections with first class international brands that have an important historical legacy. Proged has offices and showrooms in all the major Spanish and Portuguese cities.