BEVERLY HILLS, Calif., March 13, 2017 (GLOBE NEWSWIRE) -- Barfresh Food Group, Inc. (OTCQB:BRFH), a developer, manufacturer, and distributor of frozen, ready-to-blend beverages, announced that it has entered into a multi-year contract with the Aquarium of the Pacific in Long Beach, California, to offer Barfresh’s smoothies at the aquarium’s new “Barfresh Hut” foodservice location. The Barfresh Hut is located on the first floor, in a high traffic area adjacent to the gift store and popular Shark Lagoon exhibit. The Aquarium of the Pacific was established in 1998 and is the fourth most attended aquarium in the country, hosting some 1.7 million visitors annually. Based on current sales run rates, estimated Barfresh smoothie volumes from the Hut are expected to be approximately 200,000 servings annually.
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“The Aquarium of the Pacific is a world class venue and aligns perfectly with our frozen beverage solution that improves customer turnover, while eliminating waste and maximizing profit margins. This contract is another example of how our recent shift in sales focus toward larger and higher volume accounts is generating results. We are working in conjunction with the aquarium’s foodservice contractor, SMG Food & Beverage LLC, to optimize the experience at our new location, as well as target similar high volume locations that the contractor operates that can benefit from Barfresh’s solution,” commented Riccardo Delle Coste, Barfresh’s Chief Executive Officer.
Mr. Delle Coste continued, “Premier locations like the Aquarium of the Pacific and our recent placement at the Pepsi Center arena are raising Barfresh’s brand profile with prospective customers and foodservice contractors alike. Our team continues to gain traction with additional foodservice contractors and we expect similar opportunities to materialize within their high traffic venues. These companies are coming to appreciate how differentiated Barfresh’s solution is, which in many cases is creating a new profit center that’s aligned with shifting consumer preferences toward healthy living.”
About Barfresh Food Group
Barfresh Food Group, Inc. (OTCQB:BRFH) is a developer, manufacturer and distributor of ready-to-blend beverages, including smoothies, shakes and frappes, primarily for restaurant chains and the foodservice industry. The company's proprietary, patented system uses portion-controlled pre-packaged beverage ingredients that deliver freshly made frozen beverages that are quick, cost efficient, better for you and without waste. PepsiCo North America Beverages, a division of PepsiCo, Inc., is the exclusive sales representative in North America within the food service channel for Barfresh's full line of beverages. Barfresh has an exclusive distribution partnership with the leading food distributor in North America. For more information, please visit www.barfresh.com.
Forward Looking Statements
Except for historical information herein, matters set forth in this press release are forward-looking within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995, including statements about the Company's commercial progress and future financial performance. These forward-looking statements are identified by the use of words such as "grow", "expand", "anticipate", "intend", "estimate", "believe", "expect", "plan", "should", "hypothetical", "potential", "forecast" and "project", among others. All statements, other than statements of historical fact, included in the press release that address activities, events or developments that the Company believes or anticipates will or may occur in the future are forward-looking statements. These statements are based on certain assumptions made based on experience, expected future developments and other factors the Company believes are appropriate under the circumstances. Such statements are subject to a number of assumptions, risks and uncertainties, many of which are beyond the control of the Company and may not materialize. Investors are cautioned that any such statements are not guarantees of future performance. The contents of this release should be considered in conjunction with the warnings, risk factors and cautionary statements contained in the Company's recent filings with the Securities and Exchange Commission, including its Annual Report on Form 10K and Quarterly Report on Form 10Q. Furthermore, the Company does not intend, and is not obligated, to update publicly any forward-looking statements, except as required by law.