NeuLion Solves The OTT Marketing Challenge

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| Source: NeuLion, Inc.

NeuLion ACE Analytics One Sheet.pdf

NeuLion Digital Platform Brochure.pdf

Launches NeuLion ACE Analytics

New Component Now Available as Part of the NeuLion Digital Platform

PLAINVIEW, N.Y., April 18, 2017 (GLOBE NEWSWIRE) -- NeuLion, Inc. (TSX:NLN), a leading technology product and service provider that specializes in the digital video broadcasting, distribution and monetization of live and on-demand content to Internet-enabled devices, today announced the launch of its newly developed technology service, NeuLion ACE Analytics, which is now available to customers who have licensed the NeuLion Digital Platform.

NeuLion ACE Analytics leverages OTT real-time consumer watch data, user data, and support data, all generated by the NeuLion Digital Platform, as content is delivered to internet connected devices. For NeuLion customers who own or have rights to content, important questions can now be answered in real-time using ACE Analytics, including the following: 

  • What are my most effective and profitable marketing channels and campaigns? 
  • Who are my most valuable customers and how do I find more of them? 
  • Who is likely to cancel and how can we keep them?
  • How do I convert customers from free to paid?

The NeuLion Digital Platform, now enabled with NeuLion ACE Analytics, powers every aspect of the customer journey, providing seamless insights to connect marketing, sales and multi-device user behavior that drives results.  Out of the box ACE Analytics interactive dashboards include:

  • Customer lifecycle tracking
  • Registration and order management
  • Multi-Screen usage, plus revenue tracking and churn trending
  • Customer support and trial marketing
  • Customer file management
  • Campaign management, attribution
  • Measuring & monitoring video consumption
  • A marketing interface to build custom views

“NeuLion ACE Analytics provides our customers all the tools needed to uncover intelligence and insights that drive effective OTT business outcomes,” said Roy Reichbach, NeuLion’s President and Chief Executive Officer. “This newly launched service is a very significant value add for our NeuLion Digital Platform customers, who will get sharper insights and real-time data to stay competitive and grow their OTT businesses.” 

PDFs accompanying this announcement are available at http://www.globenewswire.com/NewsRoom/AttachmentNg/38d671d3-7f29-46f3-9eda-a8263242c7c0

http://www.globenewswire.com/NewsRoom/AttachmentNg/7adb644c-aa86-45b3-81c8-ff949fd09eea

About NeuLion
NeuLion, Inc. (TSX:NLN) offers solutions that power the highest quality digital experiences for live and on-demand content in up to 4K on any device. Through its end-to-end technology platform, NeuLion enables digital video management, distribution and monetization for content owners worldwide, including the NFL, NBA, World Surf League, Univision Deportes, Euroleague Basketball and others.  NeuLion powers the entire video ecosystem for content owners and rights holders, consumer electronic companies, and third party video integrators through its MainConcept business. NeuLion’s robust consumer electronics licensing business enables its customers like Sony, LG, Samsung and others to stream secure, high-quality video seamlessly across their consumer devices. NeuLion is headquartered in Plainview, NY. For more information about NeuLion, visit www.NeuLion.com.

Forward-Looking Statements
Certain statements herein are forward-looking statements and represent NeuLion’s current intentions in respect of future activities. Forward-looking statements can be identified by the use of the words “will,” “expect,” “seek,” “anticipate,” “believe,” “plan,” “estimate,” “expect,” and “intend,” statements that an event or result “may,” “will,” “can,” “should,” “could,” or “might” occur or be achieved, and other similar expressions. These statements, in addressing future events and conditions, involve inherent risks and uncertainties. Although the forward-looking statements contained in this release are based upon what management believes to be reasonable assumptions, NeuLion cannot assure readers that actual results will be consistent with these forward-looking statements. These forward-looking statements are made as of the date of this release and NeuLion assumes no obligation to update or revise them to reflect new events or circumstances, except as required by law. Many factors could cause NeuLion’s actual results, performance or achievements to be materially different from any future results, performance or achievements that may be expressed or implied by such forward-looking statements, including: our ability to derive anticipated benefits from the acquisitions of DivX Corporation and Saffron Digital Media; our ability to realize some or all of the anticipated benefits of our partnerships; general economic and market segment conditions; our customers’ subscriber levels and financial health; our ability to pursue and consummate acquisitions in a timely manner; our continued relationships with our customers; our ability to negotiate favorable terms for contract renewals; competitor activity; product capability and acceptance rates; technology changes; regulatory changes; foreign exchange risk; interest rate risk; and credit risk. These factors should be considered carefully and readers should not place undue reliance on the forward-looking statements. A more detailed assessment of the risks that could cause actual results to materially differ from current expectations is contained in the “Risk Factors” section of NeuLion’s Annual Report on Form 10-K for the fiscal year ended December 31, 2016, which is available on www.sec.gov and filed on www.sedar.com.

CONTACT INFORMATION
Press Contact: Chris Wagner |  | +1 516 622 8357
Investor Relations Contact: Rob Kelly |  | +1 416 992 4539