CORRECTION: rue21 launches virtual stylist powered by on Messenger

Retailer Unveils AI-Powered Visual Virtual Stylist Integrating New Messenger Chat Extension Feature

| Source: rue21

WARRENDALE, Pa., April 18, 2017 (GLOBE NEWSWIRE) -- Today, rue21, Inc. (, a leading specialty apparel retailer, announced the launch of their new, visual virtual stylist powered by ( on Facebook Messenger, offering customers a personalized, interactive and conversational shopping experience via Messenger. The rue21 virtual stylist is one of the first to integrate Messenger’s new Chat Extensions feature, unveiled today at the 2017 F8 Developer Conference, which allows users to interact with the virtual stylist in group and 1:1 message threads with friends.

“We’re thrilled to be one of the first retailers to use this new feature and we have a great partner in,” said Brett Trent, Chief Marketing Officer at rue21. “This virtual stylist will allow our customer to have an engaging, personalized experience with just a few clicks.”

Created by, the rue21 style bot will give users a visually rich shopping experience via Messenger. Features include image-based visual styling suggestions; color, and price search filters; size personalization; styling inspiration, and more. rue21 is also one of a small handful of retailers to integrate Messenger’s new chat extension feature into their bot, allowing users to chat and shop in groups.

“ is very excited to partner with rue21 to power the rue21 virtual stylist on Messenger,” said Karen Ouk, SVP of Business Development at “Our new, visual AI technology facilitates highly personalized, conversational shopping over messaging. We look forward to working closely with rue21 to enhance the online shopping experience for their customers.”

At rue21, a leading specialty retailer, we put our customers first by bringing them the latest styles and providing an extremely great value to everyone, anywhere. We inspire our customers to feel confident in fashion that empowers self-expression, allowing them to own their style. For more information, visit The freedom to be you is rue!

ABOUT MODE.AI is in the business of building AI-powered visual bots for retailers (B2B2C offering). We offer an innovative conversational commerce channel on messaging platforms, using artificial intelligence and computer vision. To learn more, visit

Adaline Colton /