JERSEY CITY, N.J., April 20, 2017 (GLOBE NEWSWIRE) -- Today, SITO Mobile Ltd. (NASDAQ:SITO), a leading mobile engagement platform, announced it is introducing a newly expanded Real-time Verified Walk-In Service that provides independent verification and attribution for media campaigns with location-based KPIs. For the first time, this Data-as-a-Service (DaaS) mobile marketing solution will be available not just to marketers running campaigns on SITO Mobile’s platform but also for campaigns running on alternate third party platforms, trade desks and Out of-home (OOH) mediums.
SITO launched this expansion of its proprietary campaign measurement and attribution service, Real-time Verified Walk-In (“VWI”), to provide the advertising marketplace with much needed location-based campaign attribution and performance metrics and to address the overall need for greater attribution transparency. VWI is a technology that advertisers can use to measure and optimize ad campaigns based on resulting foot traffic at brick and mortar locations. The use of the proprietary VWI technology was previously limited to mobile ad campaigns managed in-house by SITO, but will now be available to all marketers and advertisers, including those who manage their own campaigns or use other media vendors to deliver advertisements on desktops, mobile devices and digital or static out-of-home displays.
SITO’s Real-time Verified Walk-In product was launched in early 2016 and, in combination with SITO’s location-based targeting capabilities, provided marketers with real-time access to closed loop, 1-to-1 in-store attribution for the first time. Location-based targeting in combination with attribution allows marketers to better understand and interpret consumer behavior before and after exposure to advertising media. SITO Mobile’s expansion of its Real-time Verified Walk-In product allows for other media vendors to gain access to the real-time foot traffic data for their own optimization and measurement purposes.
Rory O’Connell, SITO Mobile’s Interim Chief Executive Officer said, “SITO Mobile’s launch of expanded Real-time Verified Walk-In—as a stand-alone data-as-a-service offering—represents an important step forward in the productization and monetization of our owned-and-operated data asset. As an independent and recurring revenue source, it’s also an important part of our larger strategy to leverage the unique and complementary value of our Data Management Platform and its powerful and proprietary location-based mobile data.”
“Mobile marketers are continually looking for campaign transparency along with additional metrics beyond click-thru rate to measure the success of their media,” said Jon Lowen, SITO Mobile’s EVP of Operations and Product Development. “Expanding the capabilities of Real-time Verified Walk-In and making it compatible with other media vendors gives more marketers the opportunity to tap into these metrics and even make real-time in-flight adjustments based on this foot traffic data.”
“We’re thrilled to be able to provide access to SITO’s break through RT VWI product to our clients, including some of the most well known film, television and beauty/cosmetic brands, and now our clients can take advantage of it across all of their programmatic campaigns. They’ve all been clamoring for more transparency and better attribution data and SITO’s offering checks all of the boxes--across all platforms,” said Evan Ballard, VP Media 87AM.
“Thanks to SITO’s VWI technology, for the first time we can, for brick-and-mortar marketers, measure the effectiveness of OOH campaigns by comparing retail foot traffic of an audience that was exposed to OOH activations to foot traffic of an unexposed audience. This gives us true lift and attribution for OOH—and represents a real breakthrough measurement tool for our clients,” said Andreas Soupliotis, President and Chief Executive Officer at Ayuda, an OOH media and technology company.
SITO Mobile’s owned-and-operated marketing platform provides access to more than 98% of U.S. and Canadian mobile consumers via more than 200,000 of the most popular apps. Additionally, it feeds approximately 4.5 trillion monthly data points through its machine-learning algorithms – thus continuously improving its location-based audience targeting and real time delivery optimization.
About SITO Mobile Ltd.
SITO Mobile provides a mobile engagement platform that enables brands to increase awareness, loyalty, and ultimately sales. For more information, visit www.sitomobile.com.
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