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miggo’s Highly-Anticipated Pictar Makes Worldwide Debut

After shattering crowdfunding goals, the revolutionary iPhone camera-grip is now shipping worldwide

| Source: Mymiggo Group LTD

Pictar One Plus

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The new miggo Pictar One Plus camera grip

Mymiggo Group LTD

Jerusalem, May 17, 2017 (GLOBE NEWSWIRE) -- Jerusalem, Israel – May 17, 2017 miggo, a young brand that has infused the imaging industry with fun and exciting products designed for today’s advanced digital cameras, today announced that Pictar, its highly‑anticipated camera-grip for the iPhone, is now shipping. Pictar One can accommodate standard sized iPhones while a larger model, the Pictar One Plus, is designed to work with the plus-sized iPhones available today.

Some of Pictar’s key features include:

  • Five user programmable wheels/buttons for unrivaled control over the iPhone camera
  • Ergonomic slip-free grip for one-handed use
  • Revolutionary communication between hardware and app via ultrasonic sounds
  • Control over iPhone camera features not possible in the native app

“When we launched the crowdfunding campaign for Pictar in 2016, we were blown away by the reaction and feedback we received from media and consumers alike,” said Guy Sprukt, co-founder of miggo.  “We set out to develop a solution addressing an unmet need and wanted to put forth an accessory that would make the iPhone feel and shoot like a real camera - we could not be prouder of the result. We’re confident that Pictar will be well received among consumers and are eagerly awaiting what they’re able to do and create once they snap in and start taking images.”

Although the iPhone camera has significantly increased in quality with each new model, the physical design of the phone has remained stagnant offering no ergonomic solution to users looking for a comfortable photo-taking experience. Offering unrivaled control over the iPhone camera, a user-friendly app and a sleek ergonomic design, Pictar will elevate not only users’ photos and videos but the photo‑taking experience altogether.

Pictar is designed to communicate with the iPhone via a dedicated camera app which unlocks key features inaccessible on the native app. Each of the physical controls found on Pictar drive a specific function or setting and does so using high-frequency dual tone sounds. Each physical control is assigned a specific tone, and with each turn of a dial, press of a button or turn of a wheel, Pictar omits a sound that – when detected by the app – generates a corresponding action. The high-frequency dual tone (18,500 – 20,000 khz) is inaudible to the human ear and significantly increases battery life when compared to Bluetooth connectivity. Using a standard CR ½ AA battery which is easily found worldwide, miggo estimates 4-6 months of use before the need to replace the power source is required.

A few of the key external features include:

  • Multi-state shutter button – to lock focus and exposure and trigger the shutter
  • Zoom ring – allows users to zoom in and out with one hand
  • Selfie button – effortlessly switches between front and rear camera
  • Exposure compensation wheel – to achieve perfect exposures for each shot
  • Smart wheel – offers quick access to preset modes, including manual, shutter priority, sport, landscape and macro
  • Tripod mount – for added stability
  • Cold shoe – allows for mounted LED lights

While functionality was a key player in miggo’s vision for Pictar so too was the physical design of the device. After conducting extensive research into how users capture images with their iPhone, the key shortcomings that surfaced were poor control and an uncomfortable grip – both resulting in a poor user experience. With that in mind, miggo designed Pictar with ergonomics and classic cameras in mind. It allows a firm, comfortable grip with buttons and dials placed perfectly to align where the user’s fingers fall. Moreover, it gives users the ability to operate their iPhone camera with just one hand, even when wearing gloves. The comfortable grip helps prevent accidental drops and significantly improves the sharpness of images. Included with Pictar is a hand strap, neck strap and carrying case. The bottom of Pictar offers a ¼” 20 standard connection for a tripod, and on top there is a "cold shoe" connection for external lighting.

Pictar One and Pictar One Plus are available now at select retailers for $99.99 and $109.99 respectively.

For more information about Pictar please visit www.mymiggo.com.

About miggo:
miggo was founded 2013 by a group of designers with extensive experience in developing award-winning camera cases and bags, as well as a passion for bringing to market innovative concepts for carrying and supporting cameras. In just three years, miggo expanded its portfolio to include patented game-changing camera carriers, multi-functional camera and binocular straps and innovative compact tripods. These products are successfully marketed in over 30 countries around the world. With Pictar, the company’s new state-of-the-art camera-grip, miggo is giving consumers the ability to truly unleash the power of their iPhone camera and take their mobile photography to a completely new level.


Kyle Kappmeier
R&J Strategic Communications