Scandinavian Tobacco Group A/S: Reporting of Transactions by Persons Discharging Managerial Responsibilities


COMPANY ANNOUNCEMENT
No. 16/2017

                                                                                                                           Copenhagen, 18 May 2017

Reporting of Transactions by Persons Discharging Managerial Responsibilities

With reference to Article 19 of Regulation No. 596/2014 on Market Abuse the company hereby reports the following transactions:

1.
Information on the person discharging managerial responsibilities/person closely associated
a)
Name
 Niels Frederiksen
2.
Reason for the notification
a)
Position/title
CEO and member of the Executive Management
b)
Initial notification/amendment
Initial notification
3.
Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)
Name
Scandinavian Tobacco Group A/S
b)
LEI code
5299003KG4JS99TRML67

4.
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)
Description of the financial instrument, type of instrument

Identification code
Shares

DK0060696300 - STG
b)
Nature of the transaction
Acquisition of shares


c)
Price(s) and volume(s)

Price(s) Volume(s)
DKK 1,059,800 10,000 shares

d)
Aggregated information
 -  Aggregated volume
 -  Price
N/A

e)
Date of the transaction
2017-05-18
f)
Place of the transaction
Nasdaq Copenhagen

1.
Information on the person discharging managerial responsibilities/person closely associated
a)
Name
 Sisse Fjelsted Rasmussen
2.
Reason for the notification
a)
Position/title
CFO and member of the Executive Management
b)
Initial notification/amendment
Initial notification
3.
Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)
Name
Scandinavian Tobacco Group A/S
b)
LEI code
5299003KG4JS99TRML67

4.
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)
Description of the financial instrument, type of instrument

Identification code
Shares

DK0060696300 - STG
b)
Nature of the transaction
Grant of shares due to vesting of performance share units granted under transition share programme based on KPIs related to the 2016 financial year.
c)
Price(s) and volume(s)

Price(s) Volume(s)
DKK 98,959
DKK 49,852
938 shares
484 shares

d)
Aggregated information
 -  Aggregated volume
 -  Price
Aggregated volume: 1,422 shares

Aggregated price: DKK 148,811
e)
Date of the transaction
2017-05-18
f)
Place of the transaction
Nasdaq Copenhagen

For further information, please contact:

For media enquiries:
Kaspar Bach Habersaat, Director of Group Communications, phone: +45 7220 7152
or kaspar.bach@st-group.com.

For investor enquiries:
Torben Sand, Head of Investor Relations, phone: +45 7220 7126 or torben.sand@st-group.com.

About Scandinavian Tobacco Group

Scandinavian Tobacco Group A/S with its subsidiaries (the "Group") is a world leading producer of cigars and traditional pipe tobacco. The Group also produces fine-cut tobacco and sells tobacco-related accessories. The Group produces and sells 3 billion cigars and 5,000 tonnes of pipe and fine-cut tobacco annually. Scandinavian Tobacco Group believes it is the only company globally with a core strategic focus on production and distribution in all of these tobacco categories.

Scandinavian Tobacco Group holds market-leading positions in the machine-made cigar market in Europe, the handmade cigar market in the US, the online and catalogue retail sales of cigars in the US, the traditional pipe tobacco market globally and in selected fine-cut tobacco markets.

Scandinavian Tobacco Group has a diversified portfolio of more than 200 brands providing a complementary range of established global brands and local champions. In the cigar segment, the brand portfolio comprises Café Crème, La Paz, Macanudo, CAO, Partagas (US) and Cohiba (US). Pipe tobacco brands include Captain Black, Erinmore, Borkum Riff and W.Ø. Larsen, while leading fine-cut tobacco brands include Bugler, Break, Escort, Bali Shag and Tiedemanns.

As at 31 December 2016, the Group employed 7,600 people in the Dominican Republic, Honduras, Nicaragua, Indonesia, Europe, New Zealand, Australia, Canada and the US.

For more information please visit www.st-group.com.

Scandinavian Tobacco Group A/S
Sydmarken 42
DK-2860 Søborg
Denmark

CVR 31 08 01 85


Attachments

STG Company release 16 2017