HiPay Intelligence:
Go Further With Data Analysis
to improve customer experience and conversion rates
Paris, June 8th, 2017 at 5:45 pm: HiPay (code ISIN FR0012821916 - HIPAY), a fintech company specializing in payments, launches HiPay Intelligence, an innovative solution that will give merchants a 360° view of their client data.
Every day merchants receive vast amounts of data related to their clients. While merchants already have several existing tools that enable them to further understand their clients' browsing behavior, payment data is still under-exploited. It is an unparalleled source of information whose analysis can lead to a better understanding of customers' purchase habits at the final step of the sale: payment. This additional data point allows merchants to refine their client acquisition tactics and improve the overall customer experience while increasing sales.
Say Hi to HiPay Intelligence
The R&D teams at HiPay recognized the need to develop HiPay Intelligence. Merchants now have access to this turnkey solution: a new interface that gives access to a wide range of client data analysis reports and dashboards.
"With this 100% proprietary solution, merchants are able to combine their data from multiple sources and receive proactive alerts and notifications to help to make timely business decisions. They will also be able to directly annotate graphics from the user interface to facilitate internal information sharing. One of HiPay Intelligence's unique features is that data from Google Analytics can be easily integrated into the platform. Merchants will then have a complete view of their payment funnel and customers' clickstream data that will allow them, for example, to segment the markets of their audience. In short, merchants are now able to analyze and respond to all data gathered on their website from just one platform: HiPay Intelligence", explains Cyril Tanneau, Head of Data & Analytics at HiPay.
To develop the product, HiPay worked with industry leading merchants, taking into account their use cases and requirements concerning payment data analysis. This led to the development of over 50 reports and dashboards adapted to data mining to better enable merchants to capitalize on new business opportunities.
"This new product, one of the benefits of our investments in innovation, has a definite future for e-commerce pure-players as well as physical store brands. To accompany our clients' omnichannel strategy development, our solution allows data gathered online and in-store to be analyzed together offering a seamless user experience irrespective of the sales channel. Omnichannel is of strategic importance to our clients' businesses. The teams at HiPay are here to accompany these initiatives and offer intelligent solutions.", concludes Grégoire Bourdin, CEO of HiPay.
Next financial communication: 27 July 2017 - 2017 First Half-Year Results.
About HiPay Group
We're a global payment provider processing more than 2bn € annually across 150 countries and 220 payment types. By harnessing data analytics, we help deliver valuable customer insights that enable our clients' businesses to succeed.
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Press contact
Camille Macaudière
+33 (0)1 73 03 46 94
cmacaudiere@hipay.com
This press release does not constitute an offer to sell or a solicitation of an offer to buy HiPay Group shares. If you wish to obtain more information about HiPay Group, please refer to our website hipay.com, under the Investors heading. This press release may contain some forward-looking statements. Although HiPay Group considers that these statements are based on reasonable statements on the publication date of this release, they are by their very nature subject to risks and uncertainties that could cause the actual results to differ from those indicated or projected in these statements. HiPay Group operates in a continually changing environment and new risks could potentially emerge. HiPay Group assumes no obligation to update these forward-looking statements, whether to reflect new information, future events or other circumstances.
