NEW YORK, June 19, 2017 (GLOBE NEWSWIRE) -- Mobiquity Networks, a mobile location data intelligence and marketing company, and wholly owned subsidiary of Mobiquity Technologies, Inc. (OTCQB:MOBQ), announced today the launch of the PASSAGE PLATFORM, their newly enhanced mobile device location platform. Mobiquity Networks provides clients location based audiences for cross-platform ad targeting and a SaaS service for campaign optimization, footfall attribution, and offline location analytics.
The company’s new PASSAGE PLATFORM provides a giant leap forward in the way marketers will be able to optimize active campaigns by measuring visits in real time. The PASSAGE PLATFORM provides contextual and actionable insights, letting marketers more deeply engage with their most valuable consumers. In addition, PASSAGE, as it will be referred to, provides a direct connection and deep understanding of consumers’ visitation behavior and engagement. This next generation business intelligence will enable store owners to enhance the in-store experiences and marketers their advertising strategy to increase visits.
For alternative data users; such as hedge funds, market researchers, real estate companies, lenders and entertainment venues, the Passage Platform provides a real-time view into consumer behavior. This wealth of data is deterministic on the actions of consumers and provides unique and at scale insights into the success of companies, locations and organizations.
"The Passage Platform is a massive upgrade to the geo-behavioral industry," said Paul Bauersfeld, CTO Mobiquity Networks, "using the latest big data and machine learning technology, data visualizations and our proprietary intelligent location application SDK, this new platform provides a precise and detailed view of real world consumer actions."
About Mobiquity Networks (www.mobiquitynetworks.com)
Mobiquity Networks, a wholly owned subsidiary of Mobiquity Technologies, Inc. (MOBQ), is a next generation mobile location data intelligence and marketing company. The company provides precise, unique, at-scale location based data and insights on consumer’s real world behavior and trends for use in marketing and research. With our combined exclusive data sets of shopping mall, premium outlet and cinema beacon data, and first party location data via our advanced SDK; Mobiquity Networks provides one of the most accurate and scaled solution for mobile data collection and analysis.
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Certain statements in this press release constitute “forward‐looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward‐looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of the company to be materially different from any future results, performances or achievements express or implied by such forward‐looking statements. The forward‐looking statements are subject to risks and uncertainties including, without limitation, changes of competition, possible loss of customers, and the company’s ability to attract and retain key personnel.