Metsä Board press release 21 June 2017
Metsä Board’s uncoated white kraftliner, MetsäBoard Natural WKL Bright, provided the ideal solution for Kyrö Distillery’s gift packaging for its premium Napue Gin brand. They were looking for a packaging solution that would truly reflect the spirit of the brand; combining high quality and natural raw materials, simple design and simple technologies.
MetsäBoard Natural WKL Bright successfully met this demanding brief with its pure, natural and tactile feel. To help create a premium look MetsäBoard Natural WKL Bright was used both as a liner and fluting. The result was a simple and eye-catching white box on which text was stamped in black and silver foil. The foiling process generated a light debossing to increase consumer perception of a hand-crafted box.
The Napue Gin gift packaging was produced by Pyroll in Finland. The design agency Werklig, who created the Kyrö Distillery branding, designed the gift packaging. In keeping with the brand, the graphical style was kept restrained; as with the gin, it was important to focus on content and quality. Colour was kept to a minimum, using only black and white with silver, copper and gold accents – silver for clear, unaged spirits and copper for matured ones. Gold was reserved for the forthcoming rye whisky.
The limited-edition packaging proved to be a great success with all 16,000 bottles being quickly sold.
Napue Gin was voted as ‘The World’s Best Gin for Gin & Tonic’ at the International Wine & Spirit Competition (IWSC) in 2015. In 2016 Napue Gin also won the gold medal in the San Francisco World Spirit Competition premium gin-series.
For further information:
Marjo Halonen, VP Communications, Metsä Board
Mobile: +358 (0)50 598 7046
Email: marjo.halonen(at)metsagroup.com
Metsä Board
www.metsaboard.com
Metsä Board is a leading European producer of premium fresh fibre paperboards including folding boxboards, food service boards and white kraftliners. Our lightweight paperboards are developed to provide better, safer and more sustainable solutions for consumer goods as well as retail-ready and food service applications. We work together with our customers on a global scale to innovate solutions for better consumer experiences with less environmental impact. The pure fresh fibres Metsä Board uses are a renewable resource, traceable to origin in sustainably managed northern forests.
The global sales network of Metsä Board supports customers worldwide, including brand owners, retailers, converters and merchants. In 2016, the company’s sales totalled EUR 1.7 billion, and it has approximately 2,500 employees. Metsä Board, part of Metsä Group, is listed on the Nasdaq Helsinki.
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Metsä Group
www.metsagroup.com
Metsä Group is a forerunner in bioeconomy utilising renewable wood from sustainably managed northern forests. Metsä Group focuses on wood supply and forest services, wood products, pulp, fresh fibre paperboards and tissue and cooking papers.
Metsä Group’s sales totalled EUR 4.7 billion in 2016, and it employs approximately 9,300 people. The Group operates in some 30 countries. Metsäliitto Cooperative is the parent company of Metsä Group and owned by approximately 104,000 Finnish forest owners.
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