Mu Tag, The World’s Smallest Product Tracker Launches on Indiegogo

After a successful Kickstarter, Informu begins its second crowdfunding campaign with an improved design and four new features

| Source: Informu Inc.

Boulder, Colo., June 28, 2017 (GLOBE NEWSWIRE) -- June 28, 2017 — BOULDER, Colo. — Informu, a Boulder-based technology startup, today announced the launch of its Indiegogo campaign for the Mu tag, an intelligent personal loss-prevention device.

The Mu tag is a full-featured chip that adheres to your possessions and syncs with your smartphone to act as a “virtual leash,” preventing users from losing their valuables. After quadrupling its original goal and raising more than $100,000 through its Kickstarter campaign, Informu is hoping to far exceed this amount on the crowdfunding platform, Indiegogo.

The device utilizes Bluetooth technology to ensure users always know their possessions are nearby. When the device is outside of Bluetooth’s range, it will send the user a notification telling them that they’ve left something behind and will show them its last known location. Informu features smart notifications and learns when users don’t need to be notified, like if they leave their desk to go to the bathroom.

The device was co-founded by a recent graduate of the University of Colorado who immigrated from India, Rishabh Berlia. As Rishabh says, “We decided to launch another crowdfunding campaign because we believe crowdfunding is a very powerful tool. We loved the reaction we got from our backers on Kickstarter, so we took the last 30 days to improve the Mu tag based on their feedback and have added new features.”

Below are the new features available to Indiegogo backers:

1. Find Your Phone Feature: Using a soft-touch-button, effortlessly ping your phone.

2. Seamless User Interface: We have included a soft-touch-button for switching modes as well as a LED to indicate both battery level and pairing status.

3. Remote Web Access: Track all of your tags with a remote web app to ensure that your items are always in reach.

4. Over-The-Air(OTA) Updates: Seamless OTA updates to constantly improve functionality and improve software.

Informu’s co-founder and CEO, Lang Mei, immigrated from China. Both Mei and Berlia want to launch a successful business so they can stay in the United States after their visas expire.

“Rishabh and I came together because we are a bunch of ‘losers'! We lose things all the time and it seems like this is a problem shared by more people than we could have ever imagined. Our goal is to make sure we live in a world where we never lose anything,” says Lang.

Informu’s Indiegogo campaign will last 36 days and will run through August 2. Indiegogo backers are able to purchase the new version of the Mu tag for $28.


Informu was founded in 2015 in Boulder, Colo., by a group of “losers” who wanted to find creative solutions to the complex problem of losing personal belongings. Developing a learning algorithm and tag that could help prevent loss was the main goal. Informu has since developed a working prototype and app that encompasses the mission of Informu: stop loss before it ever happens. The company was accepted into the University of Colorado’s Catalyze accelerator program in 2016. For more information, please visit or email directly at

Courtney Richard