BURLINGTON, Mass., Aug. 10, 2017 (GLOBE NEWSWIRE) -- Bridgeline Digital, Inc. (NASDAQ:BLIN), a provider in cloud-based Web Content Management, eCommerce and Marketing Automation services, announced today that a North American Truck Association selected Bridgeline’s platform to power their marketing automation.
The Association represents tens of thousands of members and 1,900 companies that manufacture, distribute, sell and repair commercial trucks, truck equipment and accessories. Further, the Association provides in-depth technical information, education, and member programs and services, and produces industry leading events. The engagement includes a multi-year SaaS subscription to Bridgeline’s Marketing Automation platform which will allow the customer to better segment their audience and enhance their communication with its members. The solution will also focus on engaging past members by using the platform’s automated email tools and enhanced landing page functionality.
“We’re happy the Association’s marketing team has selected Bridgeline,” said Ari Kahn, CEO of Bridgeline. “Our platform is ideal for organizations with a large member base. The customer can scale their marketing initiatives with automated tasks so marketing teams can focus on developing creative campaigns and content that truly resonates with their audiences.”
“A large part of Bridgeline’s strategy is to win customers with Marketing Automation, deliver excellent results, and then to have the opportunity to provide additional value with our Content Management platform," continued Kahn. “We look forward to showing the value we can deliver to this new customer and its members.”
About Bridgeline Digital
Bridgeline Digital, The Digital Engagement Company™, helps customers maximize the performance of their complete digital experience – from websites and intranets to online stores and marketing campaigns. Bridgeline’s iAPPS platform deeply integrates Web Content Management, eCommerce, eMarketing, Social Media management, and Web Analytics to ensure marketers deliver digital experiences that attract, engage and convert their customers across all channels. Headquartered in Burlington, Mass., Bridgeline has thousands of quality customers that range from small-to-medium-sized organizations, to Fortune 1000 companies. To learn more, please visit www.bridgeline.com or call (800) 603-9936.