SITO Mobile Reports 28% Increase in Revenues for Second Quarter

New senior leadership deploys insights-driven strategy focused on larger, multi-year recurring revenue opportunities with fortune 500 brands and tier-1 agencies

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| Source: SITO Mobile, Ltd.

JERSEY CITY, N.J., Aug. 14, 2017 (GLOBE NEWSWIRE) -- SITO Mobile Ltd. (NASDAQ:SITO), an insights driven consumer behavior platform, announced today its financial results for the second quarter and six months ended June 30, 2017. 

Three Months Ended June 30, 2017 and Recent Business Highlights

  • Total revenues for the three months ended June 30, 2017 increased by $2.4 million, or 28%, to $10.8 million, compared to total revenues of $8.4 million in the corresponding period of 2016 
  • Reported results include approximately $1.8 million in non-recurring expenses related to professional fees incurred for the investigation of former executives, the class action lawsuits and the contested solicitation process
  • On June 26, 2017, the Company appointed Thomas J. Pallack as Chief Executive Officer, Mark Del Priore as Chief Financial Officer and William Seagrave as Chief Operating Officer, proven leaders with a broad range of experiences that are uniquely suited for SITO to strategically transition the Company and accelerate the Company’s growth and expansion plans
  • Under our new leadership, and subsequent to the three month period ended June 30, 2017, the Company has consummated multimillion dollar insights-driven transactions with large brands, initiated a preferred agency partnership for data and media solutions, and established a CMO advisory board to consist of globally known industry experts
  • On July 28, 2017, the Company completed a $6.0 million registered direct offering, the proceeds of which were used to, among other things, repay the entire principal amount outstanding, together with accrued and unpaid interest, under the Company’s senior secured indebtedness

Tom Pallack, SITO’s Chief Executive Officer commented, “My clear mission as SITO’s new CEO is to drive long-term growth and unlock sustainable value for all our stakeholders. Since the end of June, the new SITO leadership team has begun implementing new initiatives that leverage the full capabilities of our innovative technology platform with the goal of differentiating us within the industry. The key element of our new strategy is the leveraging of our unique end-to-end technology platform and the proprietary data and analytics it assembles to help brands drive more effective campaigns.”

“SITO’s experienced leadership team has the track record, relationships and know-how to properly market this highly differentiated data-driven offering and we have begun repositioning our teams to focus on large, multi-million dollar transactions that are syndicated over multiple years with recurring revenues,” Pallack added.  “At the end of the second quarter, we began aggressively marketing SITO’s mobile data capabilities to Fortune 500 Brands and leading agencies. In the first 45 days of this effort, we have closed multiple transactions that are substantially larger than any transaction in SITO’s history. Transactions like these, featuring larger campaigns with more significant customers, better leverages our business model. Over time, we believe securing larger wins will help us expand margins and drive profitability.”

“Over the long-term, these larger, multi-year deals will provide us with a more stable foundation to accelerate growth and drive increased visibility into future revenues,” Pallack concluded. “In the near term, as we advance our strategic transition efforts, we will be focused on securing new business. The announcement of new customers and larger deals will be the most effective way to track our progress until our backlog reaches a level that provides us enough insight to offer accurate guidance. Based on our bookings to date, we expect third quarter revenues to increase year-over-year and be sequentially higher than the second quarter, and our operating and net losses should narrow in the absence of $1.8 million in non-recurring costs related to activities that occurred and concluded in the second quarter.”

Second Quarter Financial Summary

Total revenues for the three months ended June 30, 2017 increased by $2.4 million, or 28%, to $10.8 million, compared to total revenues of $8.4 million in the corresponding period of 2016.  This increase was driven primarily by the increase in media placement revenue as the Company continued to expand its direct sales force and increase our customer base.

Loss from operations for the three months ended June 30, 2017 was $2.8 million, which includes $1.8 million in non-recurring expenses in connection with professional fees incurred for the investigation of the Company’s former executives, class action lawsuits and the contested solicitation process.

Net loss for the three months ended June 30, 2017 was $3.5 million, or ($0.17) per basic and diluted share, compared to net income of $0.7 million, or $0.04 per basic and diluted share, for the corresponding period of 2016. The decline in net income was primarily due to non-recurring professional fees and an increase in headcount.

Year to Date Financial Summary

Total revenues for the six months ended June 30, 2017 increased by $4.0 million, or 30%, to $17.4 million, compared to total revenues of $13.4 million in the corresponding period of 2016. This increase was driven by an increase in media placement revenues, as the Company continued to expand its direct sales force and increase its customer base.

Loss from operations for the six months ended June 30, 2017 was $5.5 million, which includes $2.7 million in non-recurring expenses related to professional fees incurred for the investigation of former executives, the class action lawsuits and the contested solicitation process.

Net loss for the six months ended June 30, 2017 was $6.5 million, or ($0.32) per basic and diluted share, compared to $0.4 million, or ($0.03) per basic and diluted share, for the corresponding period of 2016. The decline in net income was primarily due to non-recurring professional fees and an increase in headcount.

Balance Sheet Summary

The Company completed the quarter with $3.2 million in cash and cash equivalents compared to $8.7 million at December 31, 2016. Management believes that our current cash levels and our cash flows from future operations will be adequate to meet anticipated working capital needs, anticipated levels of capital expenditures and contractual obligations for the next twelve months.

On July 28, 2017, and subsequent to the end of the second quarter, the Company completed a $6.0 million registered direct offering. On August 1, 2017, the Company used approximately $4.9 million of the proceeds raised from this offering to prepay in full all outstanding principal, accrued and unpaid interest due through the date of repayment and termination fees payable with respect to the Company’s senior secured indebtedness.

Conference call information:

Date: Monday, August 14, 2017
Time: 4:30 p.m. Eastern Time (ET)
Dial in Number for U.S. & Canadian Callers: 877-407-8293
Dial in Number for International Callers (Outside U.S. & Canada): 201-689-8349

The conference call will also be webcasted live on the Investor Relations section of SITO’s IR web site at http://ir.sitomobile.com/ir-calendar.

Participating on the call will be SITO Mobile's Chief Executive Officer, Thomas Pallack; Chief Financial Officer, Mark Del Priore and Chief Operating Officer, Bill Seagrave.  The Company plans to issue an earnings release prior to the call. To join the live conference call, please dial into the above referenced telephone numbers five minutes prior to the scheduled conference call time.

A replay will be available for two weeks starting at approximately 8 p.m. ET on August 14, 2017. To access the replay, please dial 877-660-6853 in the U.S. and 201-612-7415 for international callers. The conference ID# is 13668198.

About SITO Mobile, Ltd.

SITO Mobile is transforming the manner in which brands connect with consumers in the real world by developing a mobile engagement platform that drives awareness, loyalty, and ultimately sales. In an increasingly mobile-first culture, SITO Mobile delivers proven location-based advertising solutions to Fortune 500 brands and agencies. Through innovation, the company uses proprietary data to build cutting edge, in-house technology, arming clients with the best resources for successful campaigns. Using in-store targeting, proximity targeting, geo-conquesting and attribution data, the platform creates audience profiles to develop measurable hyper-targeted campaigns for brands. SITO’s real-time location-based marketing technology gives us the unique advantage of understanding and shaping the future of retail and consumer behavior.

For more information, visit www.sitomobile.com.

                
SITO Mobile, Ltd.
UNAUDITED CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS 
 
   For the Three Months Ended  For the Six Months Ended
   June 30,  June 30,
   2017   2016   2017   2016 
      
Revenue 
            
 Media placement $10,725,454  $8,297,880  $17,247,586  $13,159,380 
 Licensing and royalties  78,667   125,946   201,496   261,365 
   Total revenue  10,804,121   8,423,826   17,449,082   13,420,745 
             
Costs and Expenses            
 Cost of revenue  5,626,862   3,770,916   9,021,923   6,214,053 
 Sales and marketing  3,735,131   2,690,959   7,212,042   4,814,733 
 General and administrative  4,087,978   1,204,559   6,418,432   2,880,004 
 Depreciation and amortization  120,923   149,871   282,687   304,376 
             
Total costs and expenses  13,570,894   7,816,305   22,935,084   14,213,166 
             
  (Loss) income from operations  (2,766,773)  607,521   (5,486,002)  (792,421)
             
Other Income (Expense)            
 Interest expense  (352,147)  (445,091)  (743,761)  (884,891)
             
  Net (loss) before income taxes  (3,118,920)  162,430   (6,229,763)  (1,677,312)
             
  Provision for income taxes  -   -   -   - 
             
  Net (loss) income from continuing operations  (3,118,920)  162,430   (6,229,763)  (1,677,312)
             
Discontinued Operations            
 (Loss) income from operations of discontinued component  (367,008)  562,825   (315,632)  1,231,871 
 Income tax benefit  -   -   -   - 
             
  Net (loss) income from discontinued operations  (367,008)  562,825   (315,632)  1,231,871 
             
    Net (loss) income $(3,485,928) $725,255  $(6,545,395) $(445,441)
             
 Basic net income (loss) per share            
  Continuing operations  (0.15)  0.01   (0.30)  (0.10)
  Discontinued operations  (0.02)  0.03   (0.02)  0.07 
  Basic net loss per share $(0.17) $0.04  $(0.32) $(0.03)
             
 Basic weighted average shares outstanding  20,693,809   17,355,478   20,687,463   17,288,445 
             
 Diluted earnings (loss) per share            
  Continuing operations  -   0.01   -   - 
  Discontinued operations  -   0.03   -   - 
  Diluted net earnings (loss) per share $-  $0.04  $-  $- 
             
 Diluted weighted average shares outstanding  -   19,831,509   -   - 


SITO Mobile, Ltd.
    
UNAUDITED CONDENSED CONSOLIDATED BALANCE SHEETS
       
    June 30, December 31,
    2017  2016 
    (Unaudited)  
       
Assets     
 Current assets    
  Cash and cash equivalents$  3,176,550 $  8,744,545 
  Accounts receivable, net  9,980,386    8,842,256 
  Other prepaid expenses   540,183    229,039 
  Assets held for sale - net  14,390    870,716 
       
    Total current assets  13,711,509    18,686,556 
       
 Property and equipment, net  500,581    410,688 
       
 Other assets    
  Capitalized software development costs, net  1,852,959    1,698,992 
  Intangible assets:   
    Patents   478,517    461,730 
    Patent applications cost  836,785    854,088 
    Other intangible assets, net  1,303,507    1,439,007 
  Goodwill   6,444,225    6,444,225 
  Deferred loan costs, net  20,395    37,676 
  Other assets including security deposits  92,420    112,362 
       
    Total other assets  11,028,808    11,048,080 
       
    Total assets$  25,240,898 $  30,145,324 
       
Liabilities and Stockholders' Equity    
 Current liabilities    
  Accounts payable $  6,109,088 $  3,184,237 
  Accrued expenses  1,935,235    2,180,944 
  Deferred revenue, current portion  408,225    245,407 
  Other current liabilities, including security deposit  7,500    -  
  Current obligations under capital lease  3,576    3,446 
  Note payable, net - current portion  4,399,981    2,896,893 
  Liabilities held for sale  266,011    607,236 
       
    Total current liabilities  13,129,616    9,118,163 
       
 Long-term liabilities   
  Obligations under capital lease  936    2,756 
  Deferred revenue, noncurrent portion  985,685    -  
  Note payable, net  -     3,952,827 
       
    Total long-term liabilities  986,621    3,955,583 
       
    Total liabilities  14,116,237    13,073,746 
       
 Commitments and contingencies - See notes 16 
       
 Stockholders' Equity    
  Preferred stock, $.0001 par value, 5,000,000 shares authorized;
    none outstanding  -     -  
  Common stock, $.001 par value; 100,000,000 shares authorized,
  20,715,564 shares issued and outstanding as of June 30, 2017
  and $.001 par value; 100,000,000 shares authorized, 
  20,681,047 shares issued and outstanding as of December 31, 2016  20,715    20,680 
  Additional paid-in capital  158,428,152    157,829,709 
  Accumulated deficit  (147,324,206)   (140,778,811)
       
    Total stockholders' equity   11,124,661    17,071,578 
       
    Total liabilities and stockholders' equity $  25,240,898 $  30,145,324 
 
Contacts:

Investor Relations
Rob Fink
Hayden IR
Phone: 646.415.8972
Email: SITO@haydenir.com