Marimekko Corporation, Press release, 17 September 2017 at 6.00 p.m.
The finalists of the international Marimekko Designathon have been chosen. The hackathon event was organised in the Marimekko House in Helsinki from 15 to 17 September 2017.
The jury composed of experts and the organizers of the competition has selected the top four ideas from the entries of 13 teams. The finalists are:
The finalists will have the opportunity to present their ideas to an audience of investors and startups at Slush 2017, 30 November – 1 December.
The members of the jury included Arni Aromaa, Juho Kastemaa, Kari Korkman, Linda Liukas, and Tiina Alahuhta-Kasko, chairman of the jury.
“We at Marimekko believe that a successful future can be built by doing things together and crossing boundaries open-mindedly. Therefore, throughout 2017, the 100th anniversary of Finland’s independence, we will encourage participation in and create opportunities for innovation. For this reason, we partnered up with Slush and Junction, and invited younger generation creators to challenge the traditional conventions of our textile and fashion industry and develop fresh new ideas at the Marimekko Designathon competition.
“The jury was amazed by bold innovativeness of the teams’ pitches that connected consumers with authentic value-driven storytelling through technological concepts and solutions utilizing virtual and augmented reality technologies. We are very excited to continue the exploration of these ideas further with the chosen finalist teams,” says Tiina Alahuhta-Kasko, President and CEO of Marimekko.
The 51 participants representing 18 different nationalities were selected among hundreds of applicants to take part in the Marimekko Designathon competition.
Marimekko organised the competition in collaboration with Slush, Europe’s leading event for technology and start-ups, and Junction, the largest hackathon in Europe, which provided participants with the latest VR and AR technologies. The event was part of the Helsinki Design Week.
Pictures of Marimekko Designathon: http://mediabank.marimekko.fi/l/FPHnzCxmrxJv
Asta Halme, Marimekko Communications
Tel. +358 9 7587 233
Marimekko is a Finnish design company renowned for its original prints and colours. The company’s product portfolio includes high-quality clothing, bags and accessories as well as home décor items ranging from textiles to tableware. When Marimekko was founded in 1951, its unparalleled printed fabrics gave it a strong and unique identity. Marimekko products are sold in about 40 countries. In 2016, brand sales of the products worldwide amounted to EUR 199 million and the company's net sales were close to EUR 100 million. Roughly 160 Marimekko stores serve customers around the globe. The key markets are Northern Europe, North America and the Asia-Pacific region. The Group employs about 400 people. The company’s share is quoted on Nasdaq Helsinki Ltd. www.marimekko.com