BRAMPTON, Ontario, Sept. 26, 2017 (GLOBE NEWSWIRE) -- Gray Tools Canada Inc., in cooperation with Prostate Cancer Canada, is proud to announce that its “2017 Together We Are Stronger” initiative raised $4,000, which will go directly towards funding valuable research that is needed to improve the way we diagnose, treat, and support men living with the disease.
The campaign, which began on June 1, 2017 and ran until August 31, 2017, was kicked off in conjunction with Gray Tools national Summer Professional Tools Specials promotion flyer. In addition to presenting important facts on the disease, a portion of all sales generated from the flyer was collected for donation. "The generosity of our customers was excellent. Without their support the initiative wouldn’t have been a success", says Dragos Baicoianu, Brand Manager of Gray Tools.
In addition to the fundraising component, an electronic and social media communications campaign was also undertaken to help drive awareness to the importance of early detection, prevention, and treatment. Efforts were made to engage with women, who often play a critical role in the medical care of male family members.
"We decided to partner again with Prostate Cancer Canada, because unfortunately 1 in 7 Canadian men will be diagnosed with the disease during their lives. We felt Gray Tools could play an important role in increasing awareness, considering the majority of our customers are men," says Gary Nuttall, President of Gray Tools.
Rocco Rossi, president and CEO of Prostate Cancer Canada, says he is thrilled with the support from Gray Tools.
“On behalf of men with prostate cancer and their families, we are immensely grateful to Gray Tools for taking the initiative to engage their valued customers in such a successful fundraising and awareness campaign. When it comes to tackling the most common cancer in men, togetherness is the best tool we have at our disposal. Together, we truly are stronger.”
Just as this initiative concludes, the hope is that the awareness and communication momentum continues as September marks the beginning of National Prostate Cancer awareness month.
Community involvement has long been a staple of Gray Tools and joining with Prostate Cancer Canada for this very important campaign is in keeping with the company’s core family values.
To learn more about prostate cancer visit: www.prostatecancer.ca
About Gray Tools:
Gray Tools Canada Inc. (www.graytools.com) of Brampton, ON, is the only industrial-quality manufacturer of hand tools in Canada and has been manufacturing high-quality hand tools since 1912. The company currently offers more than 6,000 industrial product solutions and operates two warehouses in Canada.
About Prostate Cancer Canada
Prostate Cancer Canada develops, offers and funds innovative programs related to awareness and public education, advocacy, support of those affected, and research into the prevention, detection, treatment and cure of prostate cancer. For more information visit www.prostatecancer.ca and follow us on Twitter and Facebook.
Media contacts:
For more information, contact:
Dragos Baicoianu
Gray Tools Canada Inc.
905-457-3014
dragosb@graytools.com
Adam Miller
Prostate Cancer Canada
416-441-2131 ext. 235
adam.miller@prostatecancer.ca
Falyn Katz
Director, Partnerships and Business Development
Prostate Cancer Canada
falyn.katz@prostatecancer.ca
416-441-2131, Ext. 246