MIDDLETOWN, N.J., Sept. 26, 2017 (GLOBE NEWSWIRE) -- Chief Marketing Officers and agency leaders face a changing landscape. CMOs are seeing increased budgets and demand for results sooner than later while requiring ever more specialized firms to achieve goals. Agencies struggle with managing overheads, maintaining deal flow and timely payments as they work toward providing desired outcomes for clients. According to a recent McKinsey analysis, these procurement and management expenditures can account for as much as 20% of a company's total marketing outlays, often forcing agencies to pause and examine increasing management costs.
With this in mind, Oodi, an end-to-end eCommerce platform designed to change the way brands source and manage marketing agencies, today announced its formal entry into the $14 billion per annum marketing services industry. Oodi is the first digital platform that allows brands to easily source and manage the wide array of agencies required to effectively compete in today’s fast-paced digital economy.
Oodi, a SaaS offering, allows brands to eliminate the costly search and Request for Proposal (RFP) process to quickly source vetted, best-in-class agencies. Brands gain transparency into the agency world, the ability to budget effectively, set and manage milestones, and retain management control throughout the process. The result is their funds move into market to achieve results more quickly. Agencies eliminate the costly ‘pitching’ process while realizing improved deal flow and timely payments via OodiPay. Both parties experience a higher degree of accountability and project management.
An overview of Oodi can be found here: https://vimeo.com/oodimarketplace/meet-oodi
“Oodi allows brands to discover new agencies across the spectrum of marketing services without the lengthy process of sourcing and retaining firms,” said Michael Gaizutis, Founder & CXO of RNO1. “However, what is really unique is the management and payment functionality it brings to the market. Both agencies and brands experience greater management, milestone and payment opportunities that bring greater efficiencies to the process. The result is we can leverage budget to achieve results much more quickly.”
Founded in 2016 by Karen Parisi, CEO, Oodi is on a mission to modernize, accelerate, and simplify the way marketing services are bought, sold, and managed. “I launched great campaigns working with leading agencies, but something about the process was always debilitating, whether it was finding the right agency or keeping the project on time and on budget. And, as someone with a family I wanted to get home to, I was wasting too much time on issues that were avoidable. It was time for a change,” said Parisi. “Our focus is for Oodi to become a strategic imperative for SMBs with defined resources that must be maximized.”
For a demonstration of how Oodi will transform sourcing and managing market services, watch Oodi’s video tutorials.
About Oodi
Oodi is a marketing solution that provides businesses and organizations with a secure platform to manage the end-to-end process of finding agencies, purchasing services, managing projects, and launching campaigns. Founded in June 2016, Oodi is a privately-owned company. For more information, visit www.oodi.com.
About RNO1
RNO1 is a brand and digital agency — deep-rooted on the west coast, with a global edge. The company has grown to become an award-winning brand strategy and digital design agency with a brilliant team fueled to craft and architect delightful and disruptive experiences. Go to https://www.oodi.com/store/rno1 to learn more.