ICYMI: Evine Debuted “Evine After Dark” and Customers are Buzzing

During Friday’s late night premiere, Evine created a positive and safe environment for women to learn about – and shop for –  intimacy items 

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| Source: Evine Live Inc.

MINNEAPOLIS, Sept. 28, 2017 (GLOBE NEWSWIRE) -- Evine Live Inc. (“Evine”) (NASDAQ:EVLV), a multiplatform interactive digital commerce company (evine.com) introduced a new late-night shopping experience and TV talk show last weekend called “Evine After Dark,” which offered a positive and safe environment for women to purchase intimacy items. Viewers who joined the first-ever show of its kind were met with fun and flirty products, including body powder, lotions and lingerie, as well as sexual health and relationship advice from top-selling author and sexual health professional, Dr. Sari Locker.

“A little bit of history was made this weekend with our first ever ‘Evine After Dark’ show,” said Nicole Ostoya, Chief Marketing Officer at Evine. “We created this show with the belief that women, no matter their age, deserve to feel sexy and confident in their personal relationships, and especially in their own bodies. All along, our guiding principle was to provide access to intimacy products in a safe and discrete way and give them the opportunity to ask questions anonymously. We heard from many customers that were thankful to have somewhere to go for this category that was respectful and private.”

Evine viewers had an opportunity to post on Facebook their questions, as well as email a private email address (afterdark@evine.com) to leave comments or ask questions. The format and topics covered during “Evine After Dark” were positively received.

One Evine customer wrote in, saying, “I watched the full hour and the YouTube show. You were truly perfection, lending a voice to create a bridge we could all join to walk into the safe place YOU created. The format as a show is brilliant. This is the revolution of women over 35. Way to create something to not just mirror that, but continue to awaken it.”

Dr. Sari Locker said, “I’ve spent my career providing information and advice to embolden women to celebrate their inner-beauty and enjoy their sexuality. It is an honor to be part of ‘Evine After Dark,’ because it is a pioneering and exciting show. During the first episode, I received many emails from women looking for advice on how to find new ways to reconnect with their partners. I look forward to continuing to help guide Evine’s viewers each week as ‘Evine After Dark’ continues.”

“Evine After Dark” will continue to air live Friday late night at 10:00pm PT/Midnight CT/Saturdays at 1:00am ET and features luxury romance and intimacy products such as lotions, oils and body sprays, as well as elegant robes, nighties and lace bodysuits. Each item selected for the series is designed to help women feel confident and empowered about their bodies and intimate relationships. In the creation of all of the “Evine After Dark” creative materials, none of the models were photoshopped or re-touched in order to capture the perfect-imperfections and all-natural beauty in a positive and uplifting way.

Fans are encouraged to follow along each show via Instagram at @evineafterdark and on YouTube by searching “Evine After Dark.” Viewers are invited to watch “Evine After Dark” via cable and satellite, mobile apps and live streaming online at www.evine.com. Evine airs on DIRECTV channels 73 and 316, DISH Network channels 134 and 228, Apple TV, Roku, Amazon Fire TV, select Samsung Smart TVs, YouTube and on the nation's top cable providers. Find Evine in your area: bit.ly/1CNa450.

For more information on “Evine After Dark,” visit www.evine.com/AfterDark. For more information on Evine, visit www.evine.com. To check out a short video introduction of “Evine After Dark” click here

About Evine
Evine Live Inc. (NASDAQ:EVLV) operates Evine, a multiplatform interactive digital commerce company that offers a mix of proprietary, exclusive and name brands directly to consumers in an engaging and informative shopping experience via television, online and mobile. Evine reaches more than 87 million cable and satellite television homes with entertaining content in a comprehensive digital shopping experience 24 hours a day.

About Dr. Sari Locker
Dr. Sari Locker is a sexuality educator, television personality, writer and keynote speaker. She is the author of four top-selling books, including The Complete Idiot’s Guide to Amazing Sex, and has been an advice columnist for many national publications. She has been a talk show host on Lifetime TV, a reporter for CBS News in New York, and has been featured as a guest on over 1,000 programs including the Today Show, Good Morning America, MSNBC, CNN, Fox News and more. She has a B.S. from Cornell University, M.S. in sexuality education from The University of Pennsylvania, M.A. and a Ph.D. in developmental psychology from Columbia University, where she is an adjunct professor. For more information, please visit her website: www.sarilocker.com and Twitter @DrSariLocker

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Contact:

Media:
Dawn Zaremba
Evine
press@evine.com
(952) 943-6043

Investors:
Michael Porter
Evine
mporter@evine.com
(952) 943-6517