NEW YORK, Oct. 17, 2017 (GLOBE NEWSWIRE) -- As a China-based mobile book club, Youbook made its debut on “The World’s No. 1 Screen” of Times Square in Manhattan, New York City on October 4th with its new brand promotion video. The bustling Times Square is generally viewed as “the world’s crossing”. Youbook is the first brand of its kind to appear in Times Square. It not only brings new reading experiences to Chinese readers, but advocates the message of “The Power of Yet” to the world.
The Power of Yet
Youbook is an one-of-a-kind social reading product that integrates reading into daily living. On December 12, 2015, Youbook firstly initiated its campaign of “fight laziness together, read one book each week” in the hope that it can guide, accompany and track users to read insistently through social reading circles and share a lifestyle of reading with others. Therefore the core concept of “read together” is sprouted and new reading and learning tools gradually emerged, such as book summaries, audio books, training courses, live lectures and city-based book club meetups.
In the past 2 years of development, Youbook has consistently explored the field of advanced reading and continuing education. Since its launch campaign “One Book Each Week”, it has gradually grown into one of the most influential reading advocators. Youbook now has almost 20 million users, its book clubs have spread over 60 cities of all Chinese provinces and two countries outside of China—the United States and Australia.
Reading is a Lifestyle
Youbook always upholds the belief that “reading is a lifestyle”. CEO of Youbook Lei Wentao believes that reading is not only to entertain, but acquire knowledge consistently and efficiently in the age of fragmented information. The main outcome of reading is personal growth. Youbook is dedicated to promoting the objective of reading as a lifestyle and setting long-term learning goals to be a common value among Youbook reader groups.
Rewards for Bookworms
People who love reading and put efforts into personal growth will gain immensely along the way. As an advocate of this message, Youbook has received much recognition and support from the industry. In July, 2017, Youbook received 80 million RMB of Round A investment led by Meridian Capital. For Youbook, receiving a new round investment is a milestone, a new starting point as well as an opportunity to reward its avid readers. During the upcoming “Youbook Knowledge Festival” in November, Youbook will reward its users by giving away products for personal growth such as free audio books, free Youbook memberships, Youbook bootcamp scholarships and customized gifts. Youbook aims to grow with its readers and eventually into one of the largest learning platforms.
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