LONDON, Dec. 21, 2017 (GLOBE NEWSWIRE) -- In the modern world, data is everywhere. It is produced with every interaction we make. Taken individually, these pieces of data do not contain much value, but collectively they can deliver powerful results for businesses all over the world, regardless of their chosen industry.
Data gives organisations visibility and rationale. It means they can make decisions based on evidence and analysis instead of a hunch. In terms of managing customer relationships, data may be the most valuable asset at a company’s disposal today. Data can help businesses to identify new sales opportunities, and improve their interactions with existing customers, through positive customer experience.
Whether businesses are focusing on customer experience, marketing campaigns or delivering a more efficient service, data is likely to prove key. In this digital transformation context is Coheris, a French company that provides software solutions, combining expertise in analytics and customer relationship management (CRM).
Through its extensive CRM suite, Coheris offers its clients customer interaction management and real-time data monitoring, as well as business intelligence tools that are aligned with KPIs. Its analytics solution enables firms to effectively interface with big data environments and adapt to a digital world using predictive and descriptive data-mining, machine-learning algorithms.
In fact, the company’s innovations were recently recognised by European CEO magazine, which named boss Nathalie Rouvet Lazare as Best CEO in the Software Industry 2017. The award celebrates Nathalie Rouvet Lazare’s role in steering the company through product innovation by taking advantage of its data and CRM expertise with a strong integration policy, in order to strengthen its products portfolio with added-value solutions.
The rise of big data, mobile and social platforms has transformed the business-customer relationship, but there is another change on the horizon that the Coheris CEO is preparing to navigate.
The General Data Protection Regulation (GDPR) will come into force on May 25, 2018 and introduce more stringent regulations regarding the way businesses handle information relating to EU citizens. This presents a challenge, but one that Nathalie Rouvet Lazare and Coheris are prepared for.
The company already has a bespoke set of GDPR services in place so that its clients can pursue data-centric customer relationships without falling foul of the new legislation. As Coheris reacts swiftly to changing market conditions and shifting regulatory landscapes, it will continue to develop added-value modules that enrich its existing CRM and analytics solutions.
To find out about Coheris and the role that its software plays in creating data-driven insights, check out a Q&A with CEO Nathalie Rouvet Lazare in the latest edition of European CEO, available in print, on tablet and online now:
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