NAPCON collaborates with David Hasselhoff to reshape the process industry with artificial intelligence

| Source: Neste Oyj

Neste Corporation
12 January 2018 at 12 am (EET)

NAPCON collaborates with David Hasselhoff to reshape the process industry with artificial intelligence

Neste's NAPCON product family is bringing about the next industrial revolution with products that utilize modern artificial intelligence. And since this is the process industry, where operators are the true stars of any production facility, they are collaborating with the smoothest operator there is - an American actor, Mr. David Hasselhoff, who is well known as the Knight Rider with his car KITT, incorporating artificial intelligence into everyday life.

"For decades, we have been pioneers in creating solutions that bring production facilities to the present day, and our newest products are set to revolutionize the entire industry. To celebrate this, we wanted to create something similarly legendary, and what could be more suitable than having the world's smoothest operator meet with the new era of sophisticated artificial intelligence. Just like KITT, NAPCON is the smooth operator's main man", says Joanna Viileinen, Communications and Marketing Specialist, NAPCON.

Building the next industrial revolution with artificial intelligence

In practice, NAPCON solutions tap into the information network of facilities, read all inputs and optimize the facility in real-time. Everything happens in a matter of seconds, immeasurably exceeding human capabilities in optimization. Artificial intelligence is utilized to model and understand physical reactions and phenomena within a production process.

The newest addition to the NAPCON product family is the ground-breaking NAPCON Games. By applying simulations that are based on real-life phenomena, NAPCON Games are able to make the best operators even better.

In the first part of the series, NAPCON and David Hasselhoff are on the lookout for that special Industry Champion. They are challenging operators around the world to prove their skills by playing NAPCON Games Distiller, a revolutionary process operator game.

The finals of Operator World Cup 2017 will be held in Houston on 8th February 2018 between operators from Neste and MOL Group, which is a leading integrated Central & East European oil and gas corporation headquartered in Budapest, Hungary.

The Operator World Cup 2018 will start in the spring, more information will follow. To encourage all operators to join, the game will be available for a free 30-day trial.

Take a look at what happened, when David Hasselhoff and NAPCON met for the first time: short version of main film.

More information: Joanna Viileinen, Communication and Marketing Specialist, tel. +358 50 458 9557, joanna.viileinen(@)


The NAPCON products developed by Neste Engineering Solutions offer a wide range of advanced process improvement and automation technology solutions for enhancing production. Our solutions are based on extensive process know-how and modern control software, fulfilling needs in the areas of Production Optimization, Quality Optimization, Safety, Logistics, Business Optimization, Energy Efficiency, Big Data and Analytics. NAPCON also offers innovative and engaging simulators and games for effective operator training. For more information, please visit

Neste in brief

Neste (NESTE, Nasdaq Helsinki) builds sustainable options for transport, business and consumer needs. Our global range of products and services allows customers to lower their carbon footprint by combining high-quality and low-emission renewable products and oil products with tailor-made service solutions. We are the world's largest producer of renewable diesel refined from waste and residues, and we are also bringing renewable solutions to the aviation and plastics industries. We want to be a reliable partner with widely valued expertise, research and responsible practices. In 2016, Neste's net sales stood at EUR 11.7 billion, and we were on the Global 100 list of the most sustainable companies in the world. Read more: