IRVINE, Calif., March 01, 2018 (GLOBE NEWSWIRE) -- BrandingBusiness, a leading brand strategy agency with offices in California, New York and London, provided employer branding services and expertise to First American Financial Corporation, which was recently honored on the 2018 FORTUNE 100 Best Companies to Work For® list for the third consecutive year.
“Our partnership with BrandingBusiness over the past four years has really helped galvanize and celebrate our internal culture. Together we’ve been able to create a comprehensive employer brand that authentically speaks to who we are and what makes this such a special place to work,” said Mark Rutherford, Senior Vice President of Human Resources at First American. “More than ever before, we’re able to share our dynamic, legacy-driven story with both current and future employees of the company.”
First American, a leading provider of title insurance, settlement services and risk solutions for real estate transactions, was selected to the 2018 FORTUNE 100 Best Companies to Work For® list from among hundreds of companies that applied. To identify the 100 Best Companies to Work For® each year, FORTUNE partners with Great Place to Work® to conduct the most extensive employee survey in corporate America. First American has improved its standing on the list each year, jumping another 19 spots in 2018 to #63.
“We are so proud of our continued relationship with First American and the work that we’ve done with the organization,” said Ryan Rieches, Founding Partner of BrandingBusiness. “In creating the ‘People First’ employer brand, we’ve helped put a face and a narrative to First American’s ongoing commitment to simplifying the employee experience – from recruitment to retirement.”
Rieches concluded, “Employees are the single most important contributor – or detractor – to a company’s reputation. Backed by a number of prominent research studies, being a great employer is great for business! We look forward to First American’s continued success in both regards.”
About BrandingBusiness
BrandingBusiness is a brand strategy and development consultancy that helps B2B companies establish, assess, and position transformational brands. The company, formerly known as RiechesBaird, views brands as strategic assets that are best leveraged by integrating brand strategy with business strategy. It offers a rigorous approach to brand building, engagement and design with programs customized for unique challenges and opportunities B2B companies face. Its founding partners are sought-after brand strategists who, over the past 20 years, have worked with American Airlines, Cisco, Elsevier, Huawei, Teledyne, Pacific Life, ABM Industries, Hitachi, Saint-Gobain, Tech Data, and First American among other companies. BrandingBusiness has offices in Irvine, Calif., New York City and London.
Media Release
Contact: Jill Purzycki
BrandingBusiness
jill@brandingbusiness.com
949-457-7360
A photo accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/f60a294e-6ee1-4531-91e9-5c0db2868587