New partnership program is designed to help leading marketers connect with high-influence
audiences and tackle challenges in mobile advertising - Ralph Lauren, Lexus and a leading cloud
computing provider are exclusive category launch partners for the Council
NEW YORK, June 13, 2018 (GLOBE NEWSWIRE) -- The Wall Street Journal (WSJ) has launched a new program to tackle the biggest challenges in digital marketing and help brands to connect with hard to reach, high-influence audiences. Starting with mobile, the Council will work to ensure that advertising enhances user experiences, while developing effective, transparent measurement techniques.
Over the past six months, WSJ has been devising innovative ad concepts and is now set to partner with CMOs from some of the world’s leading brands to develop the concepts into transformative marketing solutions. Working in collaboration with WSJ creative and developer teams, all of the new ideas will be built, tested and launched inside the award winning WSJ iOS news app.
“Brands are finding it increasingly challenging to drive meaningful connections with coveted high-influence audiences,” said Suzi Watford, Chief Marketing & Membership Officer, The Wall Street Journal. “The WSJ Brand Council has been created to change that, it represents a new, collaborative approach that allows us to partner with brands and deliver real impact. The Council will convene some of the brightest marketing leaders and combine their collective thinking with the power of our creative and developer talent to bring concepts to life. Partners will be able to access the WSJ mobile app technology as well as our senior creatives and developers to help bring fresh and impactful ideas to reality.”
The announcement comes as three multinational brands have already signed up to partner the WSJ Brand Council, with Lexus representing automotive, and Ralph Lauren representing fashion, alongside a leading cloud computing provider. The CMOs will join other Council members at an inaugural meeting to be held at the 2018 Cannes Lions festival.
"It's a great opportunity for us to work together with WSJ to reliably test consumer response and engagement while driving innovation,” said Spiros Fotinos, Global Head of Brand Management & Marketing, Lexus. “This collaborative project aimed at evaluating true ROI is especially important at a time when the integrity and accuracy of digital metrics is in question."
The Brand Council has already worked closely with the founding signatories to develop a set of initial concepts in collaboration with each brand. For the first Council meeting at Cannes Lions, Brand Council members will be able to see the initial concepts for the first time as a group.
CMO members will then meet regularly post-Cannes Lions as the development phase progresses. As the WSJ Brand Council works towards new standards of effectiveness and collaboration, members will also co-author a white-paper to showcase and share learnings across the industry.
Notes to Editors
WSJ Brand Council Intro video - https://www.youtube.com/watch?v=qDo93PeZ77I&feature=youtu.be
About The Wall Street Journal
The Wall Street Journal is a global news organization that provides leading news, information, commentary and analysis. The Wall Street Journal engages readers across print, digital, mobile, social, and video. Building on its heritage as the preeminent source of global business and financial news, the Journal includes coverage of U.S. & world news, politics, arts, culture, lifestyle, sports, and health. It holds 37 Pulitzer Prizes for outstanding journalism. The Wall Street Journal is published by Dow Jones, a division of News Corp (NASDAQ: NWS, NWSA; ASX: NWS, NWSLV).