BOSTON, June 25, 2018 (GLOBE NEWSWIRE) -- Riddle & Bloom, an “Ideas and Access” agency that specializes in helping brands connect with generation “next,” announced it will be relocating its offices from Kingston Street to 54 Canal Street in Boston to accommodate its rapid growth in personnel and expanded services. The agency is nearly doubling the square footage of its office space with the move to the North Station area of Boston. The new office will be large enough to house added new employees as well as its sister company Accorin, a full-service digital agency with deep digital marketing and e-commerce expertise acquired in late 2016. Frank Thompson, Managing Director Digital and E-Commerce, Graham Lubie, VP Strategy and E-Commerce, and their teams will continue in their roles in this new location.
Amping Up the Digital Component
Riddle & Bloom’s new, closer relationship with Accorin supports the company’s mission to offer leading brands an integrated approach of behavioral insights and experiential marketing, including more personalized digital experiences, to help them understand and engage with today’s newest consumers.
“Millennials, Gen Z and their younger cohorts Gen Alpha come with the expectation that brands know them, understand what they like and care about, and will interact with them accordingly,” said Chip Rives, CEO, Riddle & Bloom. “They expect seamless, hassle-free brand interactions. By integrating Accorin’s digital expertise into our experiential campaigns helps us get brands closer to their consumer by enabling personalized and compelling connections through a natural, ‘frictionless’ digital experience.”
With its track record in designing, developing and managing transformative e-commerce sites, Accorin compliments and emphasizes Riddle & Bloom’s “audience first” approach through relevant and memorable experiential programs, especially those incorporating a digital and/or social media component. Riddle & Bloom has already started to integrate Accorin’s digital expertise in several client activations via customized online features, websites, e-commerce application and survey work.
Account Team Expansion; New Hires
To further support its business growth, Riddle & Bloom has been enhancing company leadership, as well as strengthening the account service group and experiential teams with key new hires. Among the new Riddle & Bloom members include:
- Sara Murray, Management Supervisor. Murray joins Riddle & Bloom after working at Neato, a full-service consumer and brand agency in Chicago. Prior to Neato, Murray was with Kastner & Partners, an independent, global advertising agency in Los Angeles. She received a Bachelor of Science degree in Marketing Communications from Emerson College.
- Matt Cohen, Account Supervisor. Prior to joining Riddle & Bloom, Cohen was at Legacy Marketing Partners, a brand experience agency in Chicago, and Octagon, a sports and entertainment agency. He received a Bachelor of Science degree in Sports Management at the David B. Falk College of Sport and Human Dynamics at Syracuse University.
- Audrey Gallagher, Account Supervisor. Prior to this role, Gallagher was Marketing Manager, Brand Experience at Arnold Worldwide. Before that, she was Events Specialist at Massachusetts Eye and Ear. She received a Bachelor of Science in Business Administration at Salve Regina University.
Riddle & Bloom’s office move date is scheduled for July 14, 2018.
ABOUT RIDDLE & BLOOM
Riddle & Bloom is an Ideas and Access agency that builds solutions born of insight, expertise and access to create meaningful relationships with the ‘Next Generation’—Millennial and Gen Z consumers and the brands that matter to them most. A leader in college consumer marketing over the last ten years, Riddle & Bloom brings an integrated approach to reach this larger audience mix through: experiential marketing, college programs, digital strategy, activations, social and e-commerce solutions, to help leading brands understand and engage with today’s next wave of consumers nationwide. Through its exclusive industry partnerships with NACA, NACAS and NIRSA, Riddle & Bloom has a network encompassing more than 1,000 colleges and universities, extending to post college Millennials and younger Gen Zs. Clients have included major brands in the Technology, Retail, QSR, Personal Care, Ride Sharing, Banking and Finance, Food and Snacks, Music, Gaming, Wireless and Apparel industries. For more information, visit: www.riddleandbloom.com