Partners commit to inaugurate the state of “New Sports” by improving athlete performance and longevity through innovation and education. The companies will launch “New Sports” “Move” platform at MGM Resorts International’s newly announced “Suite Series”

LAS VEGAS, July 19, 2018 (GLOBE NEWSWIRE) -- Foundry IV, a market leading “New Sports” gaming development studio, and Hyperice Inc., a market leading sports and fitness technology company, today announce a global partnership developed to enhance the health and wellness of “New Sports” athletes worldwide through innovation and education.

Foundry IV recently made national headlines with the announcement of their "New Sports Federation" (NSF) – developed with the core purpose of inspiring growth in digital competitive entertainment and creating products that increase its value with gamers, brands, and media. As part of Foundry IV’s newly conceptualized value proposition, Foundry IV, in partnership with Hyperice, seeks to improve the state of the sport, by advancing health and wellness initiatives for athletes across various gaming platforms, events and operations.

“The natural evolution of eSports 'New Sports' is now here,” said Tobias Sherman, Founder and CEO of Foundry IV. “As our primary initiative, we will put gamers' health and wellness as a first priority, they are the lifeblood of this sport. If we can improve and maintain their health, we can improve their performance and career longevity, which will in turn advance the state of gaming as a whole. New Sports athletes are professional athletes, and as such, we partnered with the leading traditional sports technology company in the world, Hyperice, who has developed a series of products in collaboration with the world’s most elite athletes. Together, we will deliver a game changing 'Move' platform driven by innovation.” 

Hyperice, widely known for award-winning recovery and mobility technology utilized in all of professional sports, has seen an exceptional increase in demand from gamers all across the globe, who seek to improve recovery and mobility, many of which are suffering from injuries or ailments.

“The eSports space has grown at an incredible rate, and thus the competitive landscape is advancing,” said Jim Huether, CEO of Hyperice. “Because of this, competitors across the globe are seeking technologies to improve their health and wellness in order to create a competitive edge and elongate their gaming career. Through this partnership with Foundry IV’s New Sports Federation, 'New Sports' athletes will now have access to the same tools, technology and methodology as their favorite, elite NBA, NFL and MLB athletes. We are confident we can improve the state of the sport and elevate growth and participation.”   

As part of the first phase of the launch, Foundry IV and Hyperice will be delivering a series of:

  • Studies evaluating duration of game play and necessary preventive and recovery solutions relating to muscle relaxation, stress reduction and mobility. 
  • Educational workshops and tutorials featuring elite level gamers and scientific experts utilizing Hyperice devices.
  • Hyperice mobility and recovery rooms established at high profile events and activations, including “Suite Series” at MGM.
  • Customized Hyperice recovery kits, inclusive of specific gamer related protocol and applications.

The companies will begin activation August 1st, 2018.

About Foundry IV:

Foundry IV is a New Sports game development studio and consultancy founded by two-time "40 under 40" winner Tobias Sherman with co-founders Simon Abitbol, Lilia Russo, and Scott Merchant. Leveraging a decade of success in the industry, Foundry IV is taking the main stage in the New Sports ecosystem with a host of products, productions, and new technologies combined with strategic partners ranging from MGM Resorts Intl to the traditional sports industry.

About Hyperice:

HYPERICE is a global recovery and movement enhancement technology company, founded by Anthony Katz, specializing in portable high-performance sports medicine and orthopedic devices that provide preventative treatment, accelerate injury recovery, and enhance muscle and joint performance. HYPERICE's groundbreaking technology is setting the standard and is being used by the world's most elite athletes, in professional and collegiate training rooms and in rehabilitation facilities globally.

About New Sports:

“New Sports” is the natural evolution of esports with a focus on building sustainability ground up. This means media, brands, tech, and traditional sports teams working together to form an ecosystem that can flourish and benefit everyone, while incorporating future competitive technologies.

Uproar PR for Hyperice
Ashleigh Giliberto
312-878-4575 x240
agiliberto@uproarpr.com