(UPM Raflatac, Mills River, NC, USA, October 3, 2018 at 17:00 EET) - UPM Raflatac, the world's leading suppliers of sustainable and innovative self-adhesive label solutions, is here to ensure your brand's success at this year's Pack Expo International. Join us as we will be exhibiting our superior labeling solutions at booth S-4147 at this year's show in Chicago, Illinois, USA from October 14-17.

A label tells a story - your brand's story. With the right label matched to your product, you will entice the consumer to engage with your brand and potentially become a customer for life. We have solutions for all kinds of brands, whether you specialize in food, beverage, home and personal care, pharmaceutical or beyond.

Labels matter
Consumer demand for more sustainability in packaging is an increasingly critical focus for brand owners, but the type of label utilized can have a dramatic impact on the recyclability of packaging materials.

"As the world's most sustainable labeling company, we have set forth the ambitious goal of labeling a smarter future," says Tyler Matusevich, UPM Raflatac's Sustainability Manager for the Americas. "We are continuously developing labeling solutions that help companies increase their brand impact, sales, operational efficiency and improve sustainability performance."

Join us at the Innovation Stage on Tuesday, October 16 at 3:00 p.m. to hear more about sustainable label solutions as Tyler Matusevich will share insights about how labels matter when it comes to a brand's ability to implement a circular economy. "Sustainable labels: The shape of the future is circular" will teach you how sustainable labeling materials enable brands to add value and efficiency throughout the entire value chain.

Inspiration for your brand
Visit our booth in the PACKage Printing Pavilion to see how we are labeling a smarter future and get inspired. Meet with our experts, browse our product displays for multiple packaging types - including new face stocks and liners made with 90 percent recycled content and experience labels with augmented reality content - and take home sample label materials.

Go on a virtual shopping trip with the RafStore Virtual Reality tool, which allows you to experience how a label factors into consumers' decision making on store aisles. Representatives from our partner, The Packaging School, will showcase their new virtual packaging course module where you can become even smarter about the science behind label materials and the vital role they play in the packaging value chain.


Pack Expo International 2018 is the perfect opportunity to cement your brand's legacy and play a role in creating a more sustainable tomorrow. We invite you to partner with us on our quest to label a smarter future!

Click here for high resolution photos » http://pet.upm.com/l/Ts5vpsgpb7gP

For more information, please contact:

Scott Sowers
Senior Communications Specialist, UPM Raflatac
Mon-Fri 9.00-16.00 ET
tel. +1 828-275-7261
scott.sowers@upmraflatac.com

UPM Raflatac
UPM Raflatac is labeling a smarter future by developing innovative and sustainable labeling solutions complemented with world-class service. As one of the world's leading producers of self-adhesive label materials, we supply high-quality paper and film label stock for consumer product and industrial labeling through a global network of factories, distribution terminals and sales offices. We employ around 3,000 people and made sales of EUR 1.5 billion (USD 1.9 billion) in 2017. UPM Raflatac is part of UPM - The Biofore Company. Find out more at www.upmraflatac.com.

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UPM
We deliver renewable and responsible solutions and innovate for a future beyond fossils across six business areas: UPM Biorefining, UPM Energy, UPM Raflatac, UPM Specialty Papers, UPM Communication Papers and UPM Plywood. We employ around 19,100 people worldwide and our annual sales are approximately EUR 10 billion. Our shares are listed on NASDAQ OMX Helsinki. UPM Biofore - Beyond fossils. www.upm.com

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