CHANGES IN MARIMEKKO’S MANAGEMENT – MORTEN ISRAELSEN IS APPOINTED AS CHIEF SALES OFFICER


Marimekko Corporation, Stock Exchange Release, 24 October 2018 at 9 a.m.

CHANGES IN MARIMEKKO’S MANAGEMENT – MORTEN ISRAELSEN IS APPOINTED AS CHIEF SALES OFFICER

Morten Israelsen, M.Sc. (Business Administration and Auditing), 45, has been appointed as Marimekko’s Chief Sales Officer (CSO) and member of the Management Group. He will start in the position on 29 October 2018.

Morten Israelsen has long experience of international sales management, especially in North America and Asia. He has worked for several global companies, including KEEN, a US brand whose products are sold in more than 60 countries, and ECCO, a Danish company with about 2,200 shops around the world.

Päivi Lonka, Marimekko’s Chief Sales Officer and member of the Management Group, will step down from her position and continue in the company until the end of November 2018 to ensure a smooth transition. Thereafter, she starts to consult for Marimekko focusing on strategically important sales development projects. The end of the employment was agreed by mutual consent.

“Morten Israelsen has an excellent record in leading international sales teams. His extensive knowledge of retail business, especially in our main markets of Asia and North America, will reinforce our expertise as we seek stronger growth and continue to build a global corporate culture,” says Tiina Alahuhta-Kasko, Marimekko’s President and CEO. “I would like to extend my warmest thanks to Päivi Lonka for her long career with Marimekko and her significant contribution to the important steps we have taken in our internationalisation. Together with her team, she has created a solid base for us to continue our long-term work to build international growth.”

MARIMEKKO CORPORATION
Corporate Communications

Piia Kumpulainen
Tel. +358 9 758 7293
piia.kumpulainen@marimekko.com

DISTRIBUTION:
Nasdaq Helsinki Ltd
Key media

Marimekko is a Finnish design company renowned for its original prints and colours. The company’s product portfolio includes high-quality clothing, bags and accessories as well as home décor items ranging from textiles to tableware. When Marimekko was founded in 1951, its unparalleled printed fabrics gave it a strong and unique identity. Marimekko products are sold in about 40 countries. In 2017, brand sales of the products worldwide amounted to EUR 193 million and the company's net sales were EUR 102 million. Roughly 160 Marimekko stores serve customers around the globe. The key markets are Northern Europe, North America and the Asia-Pacific region. The Group employs about 450 people. The company’s share is quoted on Nasdaq Helsinki Ltd. www.marimekko.com