CALGARY, Alberta, Nov. 21, 2018 (GLOBE NEWSWIRE) -- CrossIron Mills (CrossIron), is welcoming guests to take part in its inaugural Enchanted Winterland this holiday season. Shoppers will experience a thrilling augmented reality (AR) quest to discover and collect animal constellations throughout the mall by downloading the Enchanted Winterland Quest app. With every download, CrossIron will donate $1 to the Make-A-Wish Foundation of Southern Alberta until Dec. 31, 2018.
Heading into their 10th year of business, the mall is debuting its new décor to Alberta shoppers. Enchanted Winterland is an immersive magical wintery land, featuring nature’s greatest light show, the Aurora Borealis, and Canada’s iconic Nordic wildlife. It is inspired by nature and the landscapes of Alberta to amaze and dazzle guests.
“We want to bring a unique experience to shoppers to enjoy while giving back to our local community,” says James Moller, General Manager of CrossIron Mills. “We are delighted to see the mall transform into an Albertan wintery landscape where guests can immerse themselves in the beauty of Canadian winters while also checking off their wish lists.”
Guests can participate in the experience by downloading the free Enchanted Winterland Quest app for Apple or Android. Guests will then find the interactive tree stations throughout the centre that have a special QR code that can be scanned through the app. Upon scanning, shoppers can raise their phone to the sky and begin their hunt for the hidden constellations using AR. AR takes the real world and projects virtual, computer-generated augmentations to it to enhance our experiences.
Once a constellation has been found, the sky twinkles and the animal will appear on their screen. All animals found will be automatically saved into their collection menu. They can then return to the main experience to bring the constellations collected to life by scanning them under the archway or at the three trees.
Guests who complete the Quest will also be entered into a draw to win a trip for two to view the Northern Lights. The once in a lifetime experience in Whitehorse, Yukon includes: round-trip airfare, three-night guided Northern Light viewing in a cozy tent or cabin, city tour, and much more!
“We are thrilled to provide our guests with a fun, engaging way to bring families together while giving them the opportunity to give back to families in their community,” continues Moller. “The act of giving is what the season is about, and we are passionate about ensuring all families have a wonderful holiday season this year.”
CrossIron will also be promoting exclusive Black Thursday, Black Friday and Cyber Monday deals throughout the weekend.
To learn more about the Enchanted Winterland experience and CrossIron, please visit: www.crossironmills.com
About CrossIron Mills
CrossIron Mills, the first enclosed shopping centre built in Alberta in 20 years, opened in August 2009, just 1.5 km north of Calgary in Rocky View County and less than 10 minutes from the Calgary International Airport. Ideally situated on the busiest transportation corridor in the province of Alberta, the Queen Elizabeth II Highway, the innovative 1.12 million-square-foot (shopping centre is the largest single-level shopping centre in Alberta, with 17 large-format anchors and more than 200 specialty stores and premium brand outlets. Developed in the Mills concept, combining the best attributes of a traditional shopping centre, power centre and exciting architecture under one roof, CrossIron Mills is the only true outlet concept shopping centre in Western Canada. Visit us at crossironmills.com follow us on Twitter ,and Instagram (@CrossIron_Mills), and like us on Facebook (facebook.com/CrossIronMillsFans).
About Ivanhoé Cambridge
Ivanhoé Cambridge develops and invests in high-quality real estate properties, projects and companies that are shaping the urban fabric in dynamic cities around the world. It does so responsibly, with a long-term view to generate optimal, risk-adjusted returns. Ivanhoé Cambridge is committed to creating living spaces that foster the well-being of people and communities, while reducing its environmental footprint.
Vertically integrated in Canada, Ivanhoé Cambridge invests internationally alongside strategic partners and major real estate funds that are leaders in their markets. Through subsidiaries and partnerships, the Company holds interests in [more than 1,000 buildings, primarily in the residential, office, retail and logistics real estate sectors. Ivanhoé Cambridge held more than C$60 billion in assets as at December 31, 2017, and is a real estate subsidiary of the Caisse de dépôt et placement du Québec (cdpq.com), one of Canada's leading institutional fund managers. For more information: ivanhoecambridge.com
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