E-Commerce Tech Startup Shogun Raises $2.1M in Funding From Initialized Capital and Y Combinator

Shogun already profitable with revenue in the millions – fast-growing company helps e-commerce sites build engaging drag-and-drop front ends for Shopify, BigCommerce


BURLINGAME, Calif., Nov. 27, 2018 (GLOBE NEWSWIRE) -- Shogun, the best drag-and-drop landing page builder for e-commerce sites, announced today that it has raised a $2.1M seed round of funding from Initialized Capital, Y Combinator and others. The already-profitable startup, which generates revenue in the millions, will use the funding to up its growth game, ramp up hiring, and build out new features for its clients.

Shogun’s drag-and-drop front-end builder enables clients to easily build very engaging landing pages for their Shopify and BigCommerce stores, so they can sell more. Shogun’s technology integrates directly with Shopify and BigCommerce, so e-commerce sellers don’t have to set up sub-domains that adversely affect search engine optimization. Shogun has been growing revenue by 15-20 percent per month, with 2018 revenue estimated to be 5x 2017 revenue. The company already has more than 6,000 clients, including fitness apparel company Gaiam, watchmaker MVMT, and men’s apparel company Chubbies Shorts.

“We were drawn to Shogun because it is solving a big problem in a fast-growing market segment,” said Alexis Ohanian, Co-founder & Managing Partner at Initialized Capital. “This team is impressive – they bootstrapped to $1M in revenue and profitability. They have a clear vision for how to continue providing value to their clients, and some very compelling new features in the works for 2019. We’re excited to work alongside them to make it happen.”

Finbarr Taylor, Co-founder and Chief Executive Officer at Shogun, said, “E-commerce sites have a tough time standing out, and Shogun’s solutions make it simple for non-technical staff to build out amazing front ends that attract and convert customers. This funding will help get Shogun to the next level in terms of both features and continued revenue growth. We’re thrilled to be working with Initialized and Y Combinator as we move forward.”

To learn more about Shogun, visit https://getshogun.com/.

About Shogun
Shogun is the best drag-and-drop landing page builder for e-commerce sites, and is the only enterprise-grade page builder for Shopify and BigCommerce with technology that integrates directly into both platforms.  Because Shogun empowers marketing and merchandising teams at e-commerce companies to rapidly build and iterate on their webpages, they can create custom shopping experiences and compete against e-commerce giants like Amazon and Walmart.  The company already has more than 6,000 clients, including fitness apparel company Gaiam, watchmaker MVMT, and men’s apparel company Chubbies. Shogun is backed by Initialized Capital and Y Combinator.  To learn more, visit https://www.getshogun.com

Media contact:
Michelle Faulkner
+1 617-510-6998
michelle@big-swing.com