The partnership with Ouchie would make LALPINA CBD available on the platform that targets over 120 million Americans who live with chronic pain

PLAYA VISTA, Calif., Dec. 06, 2018 (GLOBE NEWSWIRE) -- American Premium Water Corporation (OTC: HIPH) announces that it has entered into a partnership with Upside Health’s product Ouchie, (www.ouchie.com) a pain management app and platform targeting the over 120 million Americans who live with chronic pain. Ouchie’s goal is to empower patients to address pain management through various methods, including new treatments like cannabidiol (CBD) and tetrahydrocannabinol (THC). LALPINA CBD will be offered for sale on the platform, as part of the regimens utilizing CBD. Additionally, the product’s efficacy and impact will be tracked on the platform to further enhance innovation efforts.

American Premium CEO and Interim Chairman Ryan Fishoff, commented, “I am happy to announce the start of our partnership with Ouchie. Chronic pain affects almost 1 out of every 2 Americans. Traditional medications have fallen short of creating an effective solution for these patients. I believe CBD, and the Company’s LALPINA CBD beverage can be part of the pain solution for these patients. This partnership is the first of many that I envision within the healthcare space that will utilize our CBD products as part of a comprehensive plan that will be more effective than current methods.”

Ouchie was founded to ensure that no one should hurt alone. The platform uses evidence-backed tools like cognitive behavioral therapy (CBT), rewards-based tracking, access to resources and community to support those living with chronic pain. Chronic pain is defined as pain that is omnipresent for 3-6 months that could have been caused by a specific injury or has lingered due to various causes. In a report by Market Research Engine, the pain management therapeutics market is expected to exceed more than $83 Billion by 2024.

Rachel Brandt, Co-Founder and Head of Product for Ouchie commented “Our partnership with American Premium allows us to introduce our users to new, exciting opportunities for helping them feel better. We love supporting innovation in this space and commend American Premium for sharing this mission.”

“This partnership will allow us to directly target a captive audience that may not be aware of the many medical benefits of CBD. Our partnership with Ouchie is in line with our goal to have a multi-layered distribution approach. Aside from recreational and commercial sales opportunities, I believe we are only scratching the surface when it comes to the opportunities in the medical space. I believe with the imminent passing of the 2018 Farm Bill, many more opportunities will present themselves in the medical space. I could even foresee a scenario where medical insurance in some cases will cover CBD related products as a viable treatment option for many ailments, including chronic pain. It’s very exciting times and I am pleased the Company is well positioned to take advantage of these new developments.” concluded Mr. Fishoff.

About American Premium Water Corp.

American Premium Water (OTC: HIPH) is a diversified luxury consumer products company focused on businesses in the health and beauty and biotech sectors. The company is focused on harnessing the powers of hydrogen and Nano technologies paired with cannabidiol (CBD) to treat health disorders and enhance quality of life. This business model aims to market emerging fashion brands by leveraging classic retail partners and incorporating disruptive blockchain technologies to expand the retail footprint. The company’s portfolio includes the LALPINA Hydro and LALPINA Hydro CBD brands (www.LalpinaInc.com), Gents, Worthy, and blockchain platform FashionCoinX (www.FashionCoinX.com).  

Safe Harbor Notice

Certain statements contained herein are “forward-looking statements” (as defined in the Private Securities Litigation Reform Act of 1995). American Premium Water Corporation cautions that statements made in this news release constitute forward-looking statements and makes no guarantee of future performance. Forward-looking statements are based on estimates and opinions of management at the time statements are made. These statements may address issues that involve significant risks, uncertainties, estimates and assumptions made by management. Actual results could differ materially from current projections or implied results. American Premium Water Corporation undertakes no obligation to revise these statements following the date of this news release.  Additional details of the Company's business can be found in its public disclosures as a reporting issuer under the Securities Exchange Act of 1934 filed with the Securities and Exchange Commission's ("SEC") EDGAR database.

This press release is issued on behalf of the Board of Directors of American Premium Water Corporation

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SOURCE: American Premium Water Corporation