NEW YORK, Jan. 08, 2019 (GLOBE NEWSWIRE) -- Feedvisor, the machine-learning and big data company that helps online retailers build and grow their businesses on Amazon, today announced a dramatic expansion of its platform that combines its best-in-class algorithmic repricer with new advertising and brand optimization capabilities. Feedvisor’s intricate knowledge of the Amazon algorithms, coupled with its expanded offering, cements Feedvisor as the end-to-end, “AI-first” optimization and intelligence platform for major brands, large sellers, retailers, and private labels on Amazon.
“Price competition used to be the primary concern of those selling on Amazon, which is why we created our industry-leading repricing solution,” said Victor Rosenman, CEO, Feedvisor. “Since then, Amazon, its pricing mechanisms, and the challenges facing its 1P and 3P sellers have become increasingly more complicated. To tackle this growing complexity, we built a comprehensive optimization and intelligence engine for pricing, advertising, and brand management that empowers large sellers — and now major brands, retailers, and private labels — with the data-driven actions and insights necessary to grow their Amazon businesses profitably in the face of stiff competition.”
Feedvisor has aligned these expanded capabilities to meet the needs of brands, who require robust advertising and brand optimization strategies to achieve growth. One of the biggest opportunities for brands to make an impact on Amazon stems from the company’s growing focus on advertising. In 2018, Amazon solidified its place as the No. 3 digital ad seller in the United States, with its revenue doubling from 2017. By 2021, the e-commerce leader’s advertising revenue is projected to surpass its cloud computing business, AWS.
Feedvisor’s new advertising and brand optimization platform enables brands, who have historically been hesitant to sell on Amazon, to connect with millions of loyal Amazon customers by automating processes and simultaneously increasing ROI. Clients have seen a 35 percent increase in impressions, with additional results showing a 42 percent increase in click-through rate and a 46 percent decrease in advertising cost of sales (ACoS) since implementing Feedvisor’s advertising and brand optimization technology.
“Amazon is the dominant online retailer, however, its constantly changing marketplace dynamics and competitive pressures make it a complex arena to navigate. Brands and retailers need expertise and tools to guide them, to help them scale profitably, and diversify their strategies for discoverability, all while maintaining control over their unique brand identities,” said Dani Nadel, President and Chief Operating Officer, Feedvisor. “This is where Feedvisor comes in. Our new advertising and brand optimization platform helps brands and retailers maximize their Amazon presence by creating, managing, and optimizing their Amazon Advertising; driving rankings and conversions; fueling brand engagement; and automating time-consuming tasks so they can focus on achieving their business goals.”
Feedvisor offers brands and retailers two ways to use its technology — a self-service advertising platform to create and optimize campaigns themselves, with support from customer success, or a managed services team of Amazon experts who leverage AI to create and run campaigns, while simultaneously harvesting positive and negative keywords and driving optimal ACoS and sales velocity. With strategic managed services for brand optimization, Feedvisor plans, creates, and optimizes product listings for organic rankings and conversions, runs promotions and deals, and produces brand-specific content and ads to drive discovery and conversion. Brands also receive brand and landing page enhancement, digital shelf analysis, and hands-on support for the transition to the third-party channel. Together, advertising and brand optimization provide a holistic solution for managing a brand’s visible presence and ensuring success on Amazon.
Feedvisor’s predictive business intelligence draws insights from the multitude of data streams from 1P brands and 3P retailers across Amazon, analyzes those insights, and provides actionable advice for major brands, large sellers, retailers, and private labels to improve their business performance. From optimizing operational actions such as inventory replenishment to predicting demand and analyzing traffic, conversion, and competitive data, Feedvisor’s expanded platform applies the company’s unmatched knowledge of Amazon to clarify complex market dynamics and provide actionable insights for brands and retailers on Amazon.
For more information about Feedvisor or to schedule a demo, please visit feedvisor.com or visit booth #1730 at NRF from January 13-15, 2019.
About Feedvisor
Feedvisor is the “AI-first” optimization and intelligence platform for large sellers and brands on Amazon. Feedvisor’s proven technology and deep Amazon expertise draws insights from the myriad of data streams from the Amazon Marketplace and customers’ business operations, and provides personalized, actionable, real-time decisions that maximize profitability and drive overall business growth. For more information about Feedvisor, visit feedvisor.com.
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