Rockville, April 04, 2024 (GLOBE NEWSWIRE) -- According to the revised study by Fact.MR, the global false eyelashes market size is estimated at US$ 1.6 billion in 2024 and has been forecasted to advance at a CAGR of 6.9% through 2034.
Enhanced beauty through makeup, cosmetics, and various beauty products has always been a thing. Evolving fashion trends promoted by beauty experts on social media platforms are also playing a part and driving the sales of makeup products.
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On the flip side, unfortunate eye injuries and infections are restraining market growth. Intense competition among local players is prompting them to develop increasingly effective false eyelashes, which is resulting in enhanced consumer attention.
- In 2021, Revlon Inc., a United States-based company, launched the Revlon x Megan Thee Stallion Hot Girl Sunset collection for customers in Houston.
Increasing partnerships between companies are also projected to contribute to market growth during the forecasted period.
Key Segments of False Eyelashes Market Research Report
| By Product | By Raw Material | By Region |
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Key Takeaways from the Market Study
- The global false eyelashes market is forecasted to expand at a CAGR of 6.9% through 2034.
- Worldwide sales of false eyelashes are estimated at US$ 1.6 billion in 2024.
- The market is projected to reach US$ 3.13 billion by 2034-end.
- The North American market is forecasted to expand at a CAGR of 7.1% through 2034.
- Regular false eyelashes are estimated to account for 24.6% market share in 2024.
- East Asia is projected to account for 23.1% of the global market share by 2034.
- Handmade false eyelash sales are projected to increase at a CAGR of 7.2% through 2034.
- China accounts for 48.9% of the false eyelashes market share in East Asia in 2024.
- The United States accounts for 44.5% market share in North America in 2024.
“Risk of eye injuries is restricting consumers from incorporating eye beauty products in their fashion routines. Nevertheless, evolving fashion trends and effective social media promotion are fueling sales of false eyelashes worldwide,” says a Fact.MR analyst.
Market Developments
Key false eyelash producers are LVMH, Miranda Lashes Inc., SY Lashes, Kiss Products Inc., and Shiseido Co. Ltd. Companies are increasingly partnering with established market players to forge a solid stance in the market with the ultimate aim of claiming a leading market share.
- In 2021, Glamnetic, a beauty product manufacturer in the United States, introduced the Glamnetic Birthday 2.0 collection, which includes two-sided eyeliners and a massive lineup of eyelashes.
| Report Attribute | Details |
| Value Projection (2034) | US$ 3.13 Billion |
| Growth Rate (2024-2034) | 6.9% CAGR |
| No. of pages | 170 Pages |
| No. of Tables | 317 Tables |
| No. of Figures | 105 Figures |
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The Dynamics of the False Eyelashes Market
Recent analysis by Fact.MR, a leading provider of market research and competitive intelligence, reveals that East Asia is poised to secure a substantial 23.1% share of the global market by 2034. False eyelash manufacturers worldwide are actively partnering with diverse market players to fortify their positions in this burgeoning industry.
In the United States, the false eyelashes market is experiencing robust growth fueled by increasing beauty consciousness and a burgeoning desire for enhanced aesthetics. Influencer and celebrity culture, which often showcases captivating eye makeup looks, are pivotal in shaping beauty trends. Moreover, advancements in production techniques and the diversification of product offerings are further propelling market expansion.
The rising presence of women in the workforce, coupled with their heightened disposable income and purchasing power, is also contributing significantly to market growth. Social media platforms have emerged as influential platforms shaping beauty trends, amplifying the demand for makeup products globally.
China emerges as a dominant force in the false eyelashes market within East Asia, capturing an impressive 48.9% market share. Several factors are driving this growth trajectory, including the booming beauty industry and increasing consumer awareness about grooming products. Consequently, there's been a surge in false eyelash production in China, posing a challenge to international brands seeking market penetration.
Cosmetic companies are strategically collaborating with fashion celebrities to launch premium eyelash products, thereby fueling market growth. Social media influencers play a pivotal role in product promotion and brand building, leveraging the country's vast consumer base for beauty and grooming products.
More Valuable Insights on Offer
Fact.MR, in its new offering, presents an unbiased analysis of the false eyelashes market for 2018 to 2023 and forecast market statistics for 2024 to 2034.
The study divulges essential insights into the market based on product (regular, colored, individual, decorative, accent), raw material (human hair, synthetic hair, fur, feathers, metal), sales channel (supermarkets, hypermarkets, health & beauty retailers, e-Commerce), and technology (handmade, semi-handmade, machine-made), across six major regions of the world (North America, Latin America, Europe, East Asia, South Asia & Oceania, and MEA).
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