Reed's Takes the Reins With the Moscow Mule Leading the ChargeReed's Takes the Reins With the Moscow Mule Leading the ChargeGLOBE NEWSWIREJuly 30, 2015

LOS ANGELES, July 30, 2015 (GLOBE NEWSWIRE) -- Reed's, Inc. (NYSE MKT:REED), maker of the top-selling craft sodas in natural food stores nationwide, announced today that it is featured in the July issue of Bar Business Magazine, the premier publication, in print and online, for owners and operators in the nightlife and hospitality industry. Bar Business Magazine is the "How-to" resource for the nightlife industry, with nearly 100,000 qualified readers nationwide. Reed's new Stronger Ginger Brew is featured on the cover and is part of a six page spread which includes an interview with Chris Reed, Reed's Ginger Brew cocktail recipes and an ad showing the new joint partnership with Absolut Vodka. 

Chris Reed, Founder and CEO of Reed's, Inc., discusses the Mule craze and how Reed's Ginger Brews are gaining presence into bars, restaurants and on premise accounts across the country. "We started off as a health tonic drink and now we've become the ultimate mixer for Mules of all varieties. Our seven award-winning non-alcoholic Ginger Brews are unique in the beverage industry, being brewed, not manufactured and using fresh ginger, spices and fruits in a brewing process that predates commercial soft drinks.  Developed as the ultimate mixer, our latest introduction, Reed's Stronger Ginger Brew, packs 39 grams of fresh ginger in each 12-ounce serving. Customers asked for more ginger bite and we gave it to them without any artificial additives," says Reed.

Follow this link to the full article that begins on page 30 of the July issue of Bar Business Magazine: http://issuu.com/barbusinessmagazine/docs/july_2015_bar_business/1

Additionally, Reed's today announced that it will make its debut at the Texas Bar & Nightclub Alliance Convention in Austin, Texas August 16 & 17 with an interactive booth highlighting the REED'S and ABSOLUT Moscow Mule.

About Bar Business Magazine

Bar Business Magazine is the premier publication, in print and online, for owners and operators in the nightlife and hospitality industry. Since 2008, Bar Business has been providing owners, operators, and managers the opportunity to find out what is going on in the nightlife industry, and more importantly, how to benefit from it all and better their own business. We are the "How-to" resource for the nightlife industry, with nearly 100,000 qualified readers nationwide.

Helmed by Editor-in-Chief Chris Ytuarte and Publisher Art Sutley, each issue of Bar Business Magazine includes the publication's signature "How-to" columns, with detailed, step-by-step instructions on various ways to improve your business, be it physically through aesthetic alterations, philosophically through managerial practices, or economically through marketing strategies.

We offer feature articles on general interest trends for the modern nightclub and bar owner or manager, while our editorial departments focus on new beverages and products, industry legislation and news, and on-premise music innovations. In each issue, we spotlight one owner or manager you need to know about, we examine one beverage category in-depth, and we provide readers with a marketing calendar of various events, holidays, and occasions that can help attract patrons each month.

Click here to check out several years of back issues of Bar Business Magazine, featuring examples of our editorial strengths and coverage since 2008.

Bar Business Magazine is based in New York City and is staffed by industry insiders with their fingers on the pulse of all the new trends (and every classic nuance) that make for a successful watering hole. We're here to help the American drinking establishment—as well as the companies and products that make them run—always be profitable and proliferating.

About Reed's, Inc.

Reed's, Inc. makes the top-selling natural sodas in the natural foods industry and is sold in over 15,000 natural and mainstream supermarkets nationwide. In addition, Reed's products are sold through specialty gourmet, natural food stores, retail stores, convenience stores and restaurants nationwide and select international markets. Its seven award-winning non-alcoholic Ginger Brews are unique in the beverage industry, being brewed, not manufactured and using fresh ginger, spices and fruits in a brewing process that predates commercial soft drinks. The Company owns the top-selling root beer line in natural foods, the Virgil's Root Beer product line, and a top-selling cola line in natural foods, the China Cola product line. In 2012, the Company launched its Reed's Culture Club Kombucha line of organic live beverages. Other product lines include: Reed's Ginger Candies and Reed's Ginger Ice Creams. The company celebrated 25 years of hand crafting the best sodas in the world, naturally, in 2014.

For more information about Reed's, please visit the Company's website at: http://www.reedsinc.com or call 800-99-REEDS.

Follow Reed's on Twitter at http://twitter.com/reedsgingerbrew

Reed's Facebook Fan Page at https://www.facebook.com/ReedsGingerBrew

Contact: Investor Relations: ir@reedsinc.com

SAFE HARBOR STATEMENT

Some portions of this press release, particularly those describing Reed's goals and strategies, contain "forward-looking statements." These forward-looking statements can generally be identified as such because the context of the statement will include words, such as "expects," "should," "believes," "anticipates" or words of similar import. Similarly, statements that describe future plans, objectives or goals are also forward-looking statements. While Reed's is working to achieve those goals and strategies, actual results could differ materially from those projected in the forward-looking statements as a result of a number of risks and uncertainties. These risks and uncertainties include difficulty in marketing its products and services, maintaining and protecting brand recognition, the need for significant capital, dependence on third party distributors, dependence on third party brewers, increasing costs of fuel and freight, protection of intellectual property, competition and other factors, any of which could have an adverse effect on the business plans of Reed's, its reputation in the industry or its expected financial return from operations and results of operations. In light of significant risks and uncertainties inherent in forward-looking statements included herein, the inclusion of such statements should not be regarded as a representation by Reed's that they will achieve such forward-looking statements. For further details and a discussion of these and other risks and uncertainties, please see our most recent reports on Form 10-K and Form 10-Q, as filed with the Securities and Exchange Commission, as they may be amended from time to time. Reed's undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future events, or otherwise.

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