Reed's, Inc. Announces Record Third Quarter Revenues; Improvements Drive Positive Operating IncomeReed's, Inc. Announces Record Third Quarter Revenues; Improvements Drive Positive Operating IncomeGLOBE NEWSWIREOctober 13, 2016

LOS ANGELES, Oct. 13, 2016 (GLOBE NEWSWIRE) -- Reed’s, Inc. (NYSE MKT:REED), maker of the top-selling sodas in natural food stores nationwide, today announced the financial results for its fiscal third quarter ended September 30, 2016.

Financial Overview:

For the third quarter 2016 compared to the third quarter 2015:

  • Third quarter volume increased 18.1%
  • Third quarter net sales increased 15.1% to a record $12.3 million from $10.7 million
  • Third quarter gross margin improved to 23.4% from 14.6%
  • Delivery and handling costs decreased 33.5% or $453,000 to $901,000
  • Selling and marketing costs decreased 26.1% or $324,000 to $918,000
  • General and Administrative expenses decreased 21.4% or $237,000 to $871,000
  • Operating profit increased by $2.3 million to $196,000 as compared to an operating loss of ($2.1 million) in the prior year period when the Company experienced significant out of stock production issues
  • EBITDA increased by $2.3 million to $557,000 as compared to a loss of ($1.8 million) in the prior year period
  • Net loss improved significantly to a loss of ($0.02) per share from a loss of ($0.19) per share in the prior year period

Sales and Marketing Overview:

  • Reed’s branded product gross sales grew 14% driven by the growth of Reed’s Stronger Ginger Brew that grew 293%
  • Virgil’s branded product gross sales grew 13% driven by Virgil’s Root Beer that grew 22%
  • Butterscotch Beer gross revenues grew more than 170% to $595,000
  • Private label sales grew 52% and exceeded $2.5 million of gross sales revenue
  • Reed’s Ginger Brews are now available at more the 1,300 Target stores
  • Reed’s and Virgil’s are now authorized and available in 1,135 CVS pharmacies throughout the country
  • Reed’s partners with Barone Distribution headquartered in Reno, Nevada
  • Reed’s expands distribution footprint in Southern California with John Lenore & Company

Chris Reed, Founder and CEO of Reed’s, Inc. stated, “We are clearly back on track and continue to generate sales momentum for our Reed’s and Virgil’s natural craft sodas. We had a record third quarter for revenues and returned to achieving positive operating profits for the first time in almost two years.  Our EBITDA turned positive and increased by more than $2.3 million during the quarter.  Further analysis of our SPINS data shows that although the out of stock situation resulted in us losing some points of distribution, demand for our product remains strong as is evident by higher sales volume per point of distribution. While we had a nice gross margin recovery year over year we have plans in place to significantly improve margins going forward. Between packaging, purchasing and additional operating efficiencies we believe we can get our gross margins north of 30% beginning next year with further improvement from those levels by year end.  Additionally, we are finalizing a solid slate of industry experts to serve as independent board members of the Company.  I am excited to partner with these highly qualified individuals as we accelerate our growth and take Reed’s to the next level,” Reed concluded.  

Dan Miles, Chief Financial Officer of Reed’s Inc., stated, “Last year we experienced a significant out of stock situation that severely impacted our business.  We believe that those events are now behind us as we focus on growth and profitability going forward.  We were aggressive in how we controlled expenses during the quarter with a focus on operating more efficiently.  We achieved significant savings on all line items and continue to operate in a very disciplined manor.  We look forward to completing the final stages of our plant upgrade during the fourth quarter that we believe will further improve our operations, liquidity and balance sheet”.

The Company will conduct a conference call at 4:30PM EDT today, October 13 to discuss its 2016 third quarter results. To participate in the call, please dial the following number 5 to 10 minutes prior to the scheduled call time (800) 670-8680. International callers should dial +1 (303) 223-4364.

A replay of the call will be available on the Reed’s website at in the “Investors” section following the earnings call within a day.

About Reed’s, Inc.
Reed’s, Inc. makes the top-selling sodas in the natural and specialty foods industry and are sold in over 15,000 natural and mainstream supermarkets nationwide. Reed’s products are sold through an additional estimated 40,000 accounts that include specialty gourmet, natural food stores, retail stores, convenience stores and restaurants nationwide and in select international markets. Reed’s has sold over 500 million bottles since inception in June 1989 and is considered the leader of the fast growing craft soda category. Its seven award-winning non-alcoholic Ginger Brews are unique in the beverage industry, being brewed, not manufactured and using fresh ginger, spices and fruits in a brewing process that predates commercial soft drinks. The Company owns the top-selling root beer line in natural foods, the Virgil’s Root Beer product line, and a top-selling cola line in natural foods, the China Cola product line. In 2012, the Company launched its Reed’s Culture Club Kombucha line of organic live beverages. Other product lines include Reed’s Ginger Candies and Reed’s Ginger Ice Creams.

For more information about Reed’s, please visit the Company’s website at: or call 800-99-REEDS.

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Some portions of this press release, particularly those describing Reed’s goals and strategies, contain “forward-looking statements.” These forward-looking statements can generally be identified as such because the context of the statement will include words, such as “expects,” “should,” “believes,” “anticipates” or words of similar import. Similarly, statements that describe future plans, objectives or goals are also forward-looking statements. While Reed’s is working to achieve those goals and strategies, actual results could differ materially from those projected in the forward-looking statements as a result of a number of risks and uncertainties. These risks and uncertainties include difficulty in marketing its products and services, maintaining and protecting brand recognition, the need for significant capital, dependence on third party distributors, dependence on third party brewers, increasing costs of fuel and freight, protection of intellectual property, competition and other factors, any of which could have an adverse effect on the business plans of Reed’s, its reputation in the industry or its expected financial return from operations and results of operations. Additionally, this press release references non-GAAP financial measures that are reconciled to their comparable GAAP financial measures in the press release and supplemental materials filed with the SEC.  Non-GAAP financial information is not meant as a substitute for GAAP results but is included solely for informational and comparative purposes. The Company believes that the presentation of non-GAAP financial measures provides useful information to investors regarding the Company’s financial condition and results of operations.  In light of significant risks and uncertainties inherent in forward-looking statements included herein, the inclusion of such statements should not be regarded as a representation by Reed’s that they will achieve such forward-looking statements. For further details and a discussion of these and other risks and uncertainties, please see our most recent reports on Form 10-K and Form 10-Q, as filed with the Securities and Exchange Commission, as they may be amended from time to time. Reed’s undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future events, or otherwise.


  September 30, 2016   December 31 2015 
ASSETS (Unaudited)  
Current assets:  
Cash$1,947,000 $1,816,000 
Trade accounts receivable, net of allowance for doubtful accounts and returns and discounts of $256,000 and $356,000, respectively 3,055,000  2,894,000 
Inventory, net of reserve for obsolescence of $50,000 and $290,000, respectively 7,805,000  7,927,000 
Prepaid inventory 115,000  47,000 
Prepaid and other current assets 695,000  769,000 
Total Current Assets 13,617,000  13,453,000 
Property and equipment, net of accumulated depreciation of $4,719,000 and $4,216,000, respectively 6,844,000  5,369,000 
Brand names 1,029,000  1,029,000 
Total assets$21,490,000 $19,851,000 
Current Liabilities:      
Accounts payable$7,157,000 $7,458,000 
Accrued expenses 220,000  168,000 
Line of credit, net of discount of $4,000 and $0, respectively 4,901,000  4,443,000 
Current portion of long term financing obligations 182,000  160,000 
Current portion of capital leases payable 179,000  153,000 
Current portion of capital expansion loan 341,000  341,000 
Total current liabilities 12,980,000  12,723,000 
Other Long Term Liabilities 130,000  - 
Long term financing obligation, less current portion, net of discount of $852,000 and $953,000, respectively 1,387,000  1,443,000 
Capital leases payable, less current portion 419,000  490,000 
Capital expansion loan, less current portion 2,681,000  1,542,000 
Term loan, net of discount $79,000 and $132,000 2,921,000  2,868,000 
Total Liabilities 20,518,000  19,066,000 
Stockholders’ equity:  
Series A Convertible Preferred stock, $10 par value, 500,000 shares authorized, 9,411 shares issued and outstanding 94,000  94,000 
Common stock, $.0001 par value, 19,500,000 shares authorized, 13,908,247 and 13,160,860 shares issued and outstanding, respectively 1,000  1,000 
Additional paid in capital 30,182,000  27,399,000 
Accumulated deficit (29,305,000) (26,709,000)
Total stockholders’ equity  972,000  785,000 
Total liabilities and stockholders’ equity $21,490,000 $19,851,000 


For the Three Months and Nine Months Ended September 30, 2016 and 2015 
  Three months ended
  Nine months ended 
  2016  2015  2016  2015  
Net Sales$   12,329,000  $   10,713,000  $   33,326,000  $   33,561,000   
Cost of goods sold   9,443,000    9,153,000    25,945,000    25,104,000  
Gross profit 2,886,000  1,560,000  7,381,000  8,457,000  
Operating expenses:             
Delivery and handling expenses 901,000  1,354,000  2,815,000  3,952,000  
Selling and marketing expense 918,000  1,242,000  2,911,000  3,770,000  
General and administrative expense 871,000  1,108,000  3,007,000  3,332,000  
Total operating expenses 2,690,000  3,704,000  8,733,000  11,054,000  
Income (Loss) from operations 196,000  (2,144,000) (1,352,000) (2,597,000) 
Interest expense (415,000) (321,000) (1,239,000) (826,000) 
Net loss (219,000) (2,465,000) (2,591,000) (3,423,000) 
Preferred Stock Dividends   -     -     (5,000)   (5,000) 
Net loss attributable to common stockholders$   (219,000)$   (2,465,000)$   (2,596,000)$   (3,428,000) 
Loss per share – basic and diluted$   (0.02)$   (0.19)$   (0.19)$   (0.26) 
Weighted average number of shares outstanding – basic   13,908,247    13,133,424    13,504,223    13,102,614  


 Nine Months Ended September 30, 
  2016  2015 
Cash flows from operating activities:  
Net loss$  (2,591,000)$  (3,423,000)
Adjustments to reconcile net loss to net cash used in operating activities:    
Depreciation  and amortization 689,000  683,000 
Fair value of stock options issued to employees & consultant 449,000  715,000 
(Decrease) increase in allowance for doubtful accounts (100,000) 163,000 
Changes in assets and liabilities:  
Accounts receivable (61,000) (1,090,000)
Inventory 122,000  (1,594,000)
Prepaid Inventory (68,000) 597,000 
Prepaid expenses and other current assets 74,000  66,000 
Accounts payable (301,000) 1,816,000 
Accrued expenses 182,000  21,000 
Net cash used in operating activities (1,605,000) (2,046,000)
Cash flows from investing activities:  
Purchase of property and equipment (585,000) (415,000)
Net cash used in investing activities (585,000) (415,000)
Cash flows from financing activities:  
Proceeds from sale of common stock 2,230,000    - 
Proceeds from short term borrowing   -    1,500,000 
Proceeds from stock option and warrant exercises   45,000  74,000 
Principal repayments on long term financial obligation (117,000) (97,000)
Principal repayments on capital lease obligation (131,000) (91,000)
Net draw down on line of credit   462,000  1,319,000 
Payments on capital expansion loan   (168,000)   - 
Net cash provided by financing activities 2,321,000  2,705,000 
Net Increase  in cash 131,000  244,000 
Cash at beginning of period 1,816,000  959,000 
Cash at end of period$  1,947,000 $  1,203,000 
Supplemental disclosures of cash flow information:  
Cash paid during the period for:  
Interest$  843,000 $  826,000 
Non Cash Investing and Financing Activities  
Property and equipment acquired through capital expansion loan$  1,307,000 $  910,000 
Property and equipment acquired through capital lease obligations   86,000    - 
Other current assets acquired through capital expansion loan   -    250,000 
Fair value of warrants granted as debt discount   54,000    - 
Dividends payable in common stock   5,000    5,000 

We use non-GAAP measures internally to evaluate our performance and in making financial and operational decisions. When viewed in conjunction with our GAAP results and the accompanying reconciliation, we believe that our presentation of these measures provides investors with greater transparency and a greater understanding of factors affecting our financial condition and results of operations than GAAP measures alone. In addition, we believe the presentation of these measures is useful to investors for period-to-period comparison of results because the items described below as adjustments to GAAP are not reflective of our core business performance. These financial measures are not in accordance with, or an alternative to, GAAP financial measures and may be different from non-GAAP measures used by other companies. We use these adjusted results because we believe they more clearly highlight trends in our business that may not otherwise be apparent when relying solely on GAAP financial measures, since these measures eliminate from our results specific financial items that have less bearing on our core operating performance. We strongly recommend that investors review the GAAP financial measures included in our Quarterly Report on Form 10-Q, including our consolidated financial statements and the notes thereto.

   Three Months Ended September 30, 
   2016  2015 
 Net loss $(219,000)  (2,465,000)
 Modified EBITDA adjustments:        
 Depreciation and amortization  214,000   235,000 
 Interest expense  415,000   321,000 
 Stock option compensation  147,000   156,000 
 Total EBITDA adjustments  776,000   712,000 
 Modified EBITDA $557,000   (1,753,000)
CONTACT: Reed's, Inc.
Investor Relations (310) 217-9400 ext. 6

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