“Comscore and Basis Technologies are aligned in delivering holistic television measurement of local audiences on any channel,” said Tyler Kelly, president, Basis Technologies. “Automating the access to Comscore’s insights through our platform gives advertisers vision of campaign reach and incrementality across devices and geographies, which illuminates optimization opportunities that impact ROI.”
“Comscore and Basis Technologies are aligned in delivering holistic television measurement of local audiences on any channel,” said Tyler Kelly, president, Basis Technologies. “Automating the access to Comscore’s insights through our platform gives advertisers vision of campaign reach and incrementality across devices and geographies, which illuminates optimization opportunities that impact ROI.”