The Company received a purchase order from GGE valued at €100,000 (CAD $149,000) after TAAT™ and GGE entered into a letter of intent for GGE to become the exclusive distributor of TAAT™ in the United Kingdom and Ireland, where the Company anticipates TAAT™ could realize a competitive advantage based on the relatively high retail cost of tobacco cigarettes in these markets, in addition to the product’s qualitative merits as a nicotine-free and tobacco-free alternative to tobacco cigarettes with a substantially similar user experience.
The Company received a purchase order from GGE valued at €100,000 (CAD $149,000) after TAAT™ and GGE entered into a letter of intent for GGE to become the exclusive distributor of TAAT™ in the United Kingdom and Ireland, where the Company anticipates TAAT™ could realize a competitive advantage based on the relatively high retail cost of tobacco cigarettes in these markets, in addition to the product’s qualitative merits as a nicotine-free and tobacco-free alternative to tobacco cigarettes with a substantially similar user experience.