Fortune 1000 C-Suite Survey: 96% See Their Marketing & PR Teams as “Unwilling or Unable” to Prove ROI; Increasingly, Top Companies Are Turning to Finance, Procurement to Lead the Effort
October 22, 2018 10:00 ET
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Proof Analytics
All but one of the 400+ C-suite respondents said they believe in the power of great marketing and communications to create business valueMost leaders said that their marketing team had failed to...
Allison+Partners First Global Agency to Adopt Proof Analytics
May 15, 2018 09:45 ET
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Proof Analytics
PHOENIX, Ariz., May 15, 2018 (GLOBE NEWSWIRE) -- Proof Analytics announced today that top marketing communications agency Allison+Partners will roll out its award-winning business impact analytics...
Industry First: Proof P/360 Links Talent to Value, Delivers End-To-End Attribution Analytics for Networks of Individuals and Teams
April 17, 2018 10:00 ET
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Proof Analytics
A company is a network of individuals who have come together to interact for some business purpose. The right synergy of those individual contributions is what delivers the company’s performance and...