GlobeNewswire: Basis Technologies Contains the last 10 of 107 releaseshttp://www.globenewswire.com/External?Length=42024-03-29T08:53:38ZGlobeNewswirehttp://www.globenewswire.com/External?Length=4newsdesk@globenewswire.com (NewsDesk)https://www.globenewswire.com/news-release/2024/03/28/2854031/0/en/Majority-of-U-S-Opinion-Leaders-Feel-the-Country-is-on-the-Wrong-Track.html?f=22&fvtc=4&fvtv=30881Majority of U.S. Opinion Leaders Feel the Country is on the Wrong Track2024-03-28T12:55:00Z<![CDATA[Basis Technologies survey of 1,006 U.S. Political Opinion Leaders Reveal Top Issues, Most Trusted Information Sources and More for 2024 Elections Basis Technologies survey of 1,006 U.S. Political Opinion Leaders Reveal Top Issues, Most Trusted Information Sources and More for 2024 Elections]]>“The 2024 U.S. elections will be noisy and fragmented for voters and community influencers. The challenge for candidates is to build and manage resources so that supporters amplify campaigns and voters buy in and turn out,” said Jaime Vasil, group VP of candidates and causes, Basis Technologies. “Campaigns are won when multiple factors are working together harmoniously. It’s imperative for marketing teams to understand the national and local political environment that candidates are navigating, and to operate with speed and scale to capitalize on opportunities and react to changes in political discourse.”Jaime Vasil, group VP of candidates and causes, Basis Technologies.https://www.globenewswire.com/news-release/2024/03/13/2845458/0/en/Basis-Technologies-Integrates-Reddit-Campaign-Reporting-into-Media-Automation-Platform.html?f=22&fvtc=4&fvtv=30881Basis Technologies Integrates Reddit Campaign Reporting into Media Automation Platform2024-03-13T12:53:00Z<![CDATA[Basis Builds on Integrations with Walled Gardens; First Platform to Automate Performance Measurement of Reddit Campaigns Alongside Programmatic, Direct, Search and Social Channels Basis Builds on Integrations with Walled Gardens; First Platform to Automate Performance Measurement of Reddit Campaigns Alongside Programmatic, Direct, Search and Social Channels]]>“Reddit offers a unique audience of users less likely to be on multiple other social platforms. Furthermore, it engages people who are heavily invested in specific topics, hobbies, or communities,” said Amy Rumpler, SVP of search and social media services, Basis Technologies. “By funneling Reddit ad platform data automatically into our software, Basis Technologies is reducing advertising complexity and giving agencies one central command center to oversee their spend on all the major search and social ad channels in addition to their programmatic and direct media investment.” Amy Rumpler, SVP of search and social media services, Basis Technologieshttps://www.globenewswire.com/news-release/2024/03/13/2845458/0/en/Basis-Technologies-Integrates-Reddit-Campaign-Reporting-into-Media-Automation-Platform.htmlAs the digital marketing landscape grows more and more complex, Basis Technologies remains focused on one mission: To create a one-stop digital media platform that people can run their entire media business on top of.Basis Technologies - media tech and serviceshttps://www.globenewswire.com/news-release/2024/01/24/2815355/0/en/Half-of-Marketers-are-Not-Prepared-to-Succeed-in-a-Cookieless-World-Majority-Won-t-Use-UID.html?f=22&fvtc=4&fvtv=30881Half of Marketers are Not Prepared to Succeed in a Cookieless World; Majority Won’t Use UID2024-01-24T13:53:00Z<![CDATA[Survey from Basis Technologies Reveals How Marketers are Prepping for Google Chrome Cookie Block Survey from Basis Technologies Reveals How Marketers are Prepping for Google Chrome Cookie Block]]>“Marketers need to take action. The industry is approaching deadline time for a cookieless Chrome, and our survey shows that fewer than half of advertisers are ready for a cookieless world,” said Ryan Manchee, SVP of brand marketing, Basis Technologies. “It’s critical for holdouts to start testing and implementing new solutions immediately to ensure business continuity. Although brands and agencies may not have all the answers in-house, there are many peers and organizations in ad tech that can provide guidance for the next generation of customer targeting and measurement on digital channels.”Ryan Manchee, SVP of brand marketing, Basis TechnologiesMore than one-third of marketers and advertisers (33.8%) do not believe they will be able to confidently reach target audiences if Google follows through on its plans to fully deprecate third-party cookies in Chrome in late 2024.Google cookie deprecationA minority of marketers continue to wait -- 13% say they are exploring new identity solutions to implement in 6-12 months, and 11% have no current plans for new solutions.New identity solutions68% of those surveyed said their organizations have implemented new targeting or measuring solutions within the last year to respond to Google Chrome’s deprecation of third-party cookies in 2024.New targeting or measurement solutionshttps://www.globenewswire.com/news-release/2024/01/22/2813162/0/en/Basis-Technologies-Named-the-No-1-Ad-Age-Best-Place-to-Work-in-2024.html?f=22&fvtc=4&fvtv=30881Basis Technologies Named the No. 1 Ad Age Best Place to Work in 20242024-01-22T14:54:07Z<![CDATA[CHICAGO, Jan. 22, 2024 (GLOBE NEWSWIRE) -- Basis Technologies (https://basis.com), a global provider of programmatic advertising and media automation solutions, announced today that it has been named No. 1 on Ad Age Best Places to Work 2024. Ad Age (https://adage.com) is a daily must-read for an influential audience of decision-makers and disruptors across the marketing and media landscape. Its Best Places to Work list is an annual ranking of companies that lead the pack in factors ranging from pay and benefits to corporate culture and leadership. Details on the winners and ranking are available at: https://adage.com/2024-best-places-to-work (subscription).]]>“Basis Technologies is honored to receive recognition of our workplace from Ad Age, one of the most influential organizations among our peer set. Our company has consistently focused on building an environment that empowers our team to be the best version of themselves wherever they are located,” said Emily Barron, EVP of talent and development, Basis Technologies. “Basis Technologies has been on Ad Age’s list year after year because we understand that the workplace continually evolves, and it requires consistent nurturing of team needs and new, innovative approaches that align with our changing world.” Emily Barron, EVP of talent and development, Basis Technologieshttps://www.globenewswire.com/news-release/2024/01/22/2813162/0/en/Basis-Technologies-Named-the-No-1-Ad-Age-Best-Place-to-Work-in-2024.htmlAs Basis Technologies, our mission has always been to deliver an automated and helpful software so advertisers can do their best work to empower a great work-life balance. After all, happy employees create a thriving workplace culture—and we know that is always good for the bottom line.Find out more about what life with Basis is like today: https://ow.ly/2gWT50NRTqYLife With Basis Technologieshttps://www.globenewswire.com/news-release/2023/12/05/2790958/0/en/Basis-Technologies-is-the-First-DSP-to-Integrate-Google-Ads-Performance-Max-Campaign-Reporting.html?f=22&fvtc=4&fvtv=30881Basis Technologies is the First DSP to Integrate Google Ads Performance Max Campaign Reporting2023-12-05T13:55:00Z<![CDATA[Basis Integration with P-Max Empowers Marketers to Measure Its Effectiveness Alongside Other Ad Channels; Basis Gathers Campaign Intelligence for Programmatic, Direct, Search and Social Basis Integration with P-Max Empowers Marketers to Measure Its Effectiveness Alongside Other Ad Channels; Basis Gathers Campaign Intelligence for Programmatic, Direct, Search and Social]]>“AI is driving value in advertising, and marketers are increasingly looking to bring more of this element from Google to their media mix. Basis Technologies is meeting the needs of agencies and brands by offering the only technology that empowers media professionals to oversee the delivery of Performance Max campaigns alongside other popular advertising solutions,” said Tyler Kelly, president, Basis Technologies. “Our latest integration drives forward Basis’ vision to provide a comprehensive, cross-channel campaign performance measurement solution that consolidates the most important elements and tools.”Tyler Kelly, president, Basis Technologieshttps://www.globenewswire.com/news-release/2023/12/05/2790958/0/en/Basis-Technologies-is-the-First-DSP-to-Integrate-Google-Ads-Performance-Max-Campaign-Reporting.htmlPowered by automation, Basis Technologies’ adtech software (known as Basis) serves as an all-in-one platform where advertisers can take full control of their digital media.Welcome to Basis Technologieshttps://www.globenewswire.com/news-release/2023/11/09/2777501/0/en/Basis-Technologies-and-Jounce-Media-Automate-Blocking-of-Ads-on-Low-quality-Websites.html?f=22&fvtc=4&fvtv=30881Basis Technologies and Jounce Media Automate Blocking of Ads on Low quality Websites2023-11-09T14:42:04Z<![CDATA[Basis DSP is The First to Use Dynamic Exclusion List of Made-for-Advertising Sites from Jounce’s Daily Data; Allows Publishers to Be Unblocked if They Change MFA Behavior Basis DSP is The First to Use Dynamic Exclusion List of Made-for-Advertising Sites from Jounce’s Daily Data; Allows Publishers to Be Unblocked if They Change MFA Behavior]]>“Jounce Media’s data embedded in Basis Technologies’ DSP is as close to an ‘easy button’ as you can get to avoid ad investment from reaching low-performing sites,” said Ian Trider, VP of product – DSP, Basis Technologies. “Jounce’s methodology for detecting and classifying MFA sites aligns with our philosophy that supply should have some meaningful value to advertisers. Having boosted protection in our DSP gives customers assurance that their ad dollars are going to sites that drive real business results.”Ian Trider, VP of product – DSP, Basis Technologies“Made For Advertising sites are built to absorb budget from programmatic advertising campaigns that optimize to flawed proxy metrics instead of real-world outcomes,” said Chris Kane, President, Jounce Media. “By blocking MFA by default, Basis Technologies is protecting advertisers from value-extracting supply and is rewarding publishers that are doing the hard work to build engaged audiences and high quality ad products.”Chris Kane, President, Jounce MediaJounce Media is the industry leader in programmatic supply path optimization and is trusted by the world’s largest brands, agencies, media companies, and advertising technology platforms to enable high efficiency programmatic trades. Through industry-leading research and fully transparent supply chain data, Jounce arms buyers and sellers with an information advantage to identify and avoid value-extracting RTB auctions. Jounce Mediahttps://www.globenewswire.com/news-release/2023/11/07/2775160/0/en/Basis-Technologies-and-LG-Ad-Solutions-Announce-Exclusive-Partnership-for-Connected-TV-Political-Advertising.html?f=22&fvtc=4&fvtv=30881Basis Technologies and LG Ad Solutions Announce Exclusive Partnership for Connected TV Political Advertising2023-11-07T13:54:00Z<![CDATA[LG Ad Solutions’ proprietary ACR data and Basis’ software platform provide turnkey solution for political advertisers to activate on 35 million US LG Smart TVs LG Ad Solutions’ proprietary ACR data and Basis’ software platform provide turnkey solution for political advertisers to activate on 35 million US LG Smart TVs]]>LG Ad Solutions is a global leader in connected TV (CTV) and cross-screen advertising.LG Ad Solutions“LG Ad Solutions’ direct-to-glass CTV advertising will be a game-changer for 2024 campaigns,” said Tyler Kelly, President, Basis Technologies. “Basis Technologies has built, with great success, the technology and services that meet political advertisers’ specific needs. Our 2020 U.S. election campaigns alone showed a 70% win rate. The addition of LG Ad Solutions data, premium inventory and sophisticated targeting and measurement will be a true advantage for political advertisers looking for rapid and turnkey activation throughout the entire election season.”Tyler Kelly, President, Basis Technologies“TV advertising has long been a pivotal element of political marketing,” said Serge Matta, President, Global Ad Sales at LG Ad Solutions. “However, as traditional linear TV viewership declines, as Basis' ad spend data indicates, CTV advertising became the dominant story across the 2022 elections with continued growth expected in 2024. With each passing election cycle, ad-supported streaming TV services, such as those offered by LG, are emerging as critical channels to reach voters. We chose Basis Technologies because of its well-established reputation in the political space, and because of the success this partnership will drive for political CTV advertising campaigns up and down the ballot.”Serge Matta, President of Global Ad Sales, LG Ad Solutionshttps://www.globenewswire.com/news-release/2023/11/07/2775160/0/en/Basis-Technologies-and-LG-Ad-Solutions-Announce-Exclusive-Partnership-for-Connected-TV-Political-Advertising.htmlPowered by automation, Basis Technologies’ adtech software (known as Basis) serves as an all-in-one platform where advertisers can take full control of their digital media.Want programmatic, search, social, connected TV, audio, and more? Basis empowers you to do it all with automation and ease in mind. With an automated workflow, you can focus on what really matters in your strategies and campaigns.Intro to Basis Technologieshttps://www.globenewswire.com/news-release/2023/11/07/2775160/0/en/Basis-Technologies-and-LG-Ad-Solutions-Announce-Exclusive-Partnership-for-Connected-TV-Political-Advertising.htmlDespite no presidential race at the top of the ballot ticket, 2022 was a record-breaking year for political digital ad spend.In this webinar, Basis Technologies’ Client Development Group VP, Jaime Vasil, and Client Development VP, Brian Wohlert, join host Ryan Manchee to explore how political campaigns operate in the leadup to the ultimate “One Day Sale” known as Election Day and consider how these strategies can also work for marketers in the B2C and B2B realms.Using Political Advertising Strategies to Connect with Consumers (Webinar Preview)https://www.globenewswire.com/news-release/2023/10/12/2759275/0/en/TV-Ads-Influence-Millennials-Holiday-Gift-Buying-34-More-than-Average-Consumer.html?f=22&fvtc=4&fvtv=30881TV Ads Influence Millennials Holiday Gift Buying 34% More than Average Consumer2023-10-12T12:48:00Z<![CDATA[80% of All Consumers Say Time With People Is Best Gift; Survey from Basis Technologies Forecasts Holiday Shopping Trends]]>97% of consumers will shop online for the holidays. Online shoppingBasis Technologies’ study was conducted with audience research firm GWI and completed in September 2023 using responses from more than 2000 U.S. consumers ages 16-99. 2023 Holiday Shopping TrendsTV ads (on linear and CTV) influence Millennials’ holiday gift buying 34% more than the average U.S. consumer. Advertising Influence“Despite consumers spending fast, early, and big this time of year, not every retailer or marketer can win the holiday shopping season. Basis Technologies’ research provides guidance that can differentiate campaigns in a competitive landscape,” said Kristin Shamberg, GVP of research and insights, Basis Technologies.Kristin Shamberghttps://www.globenewswire.com/news-release/2023/09/21/2747311/0/en/Basis-Technologies-Integrates-Snapchat-Ad-Management-and-Reporting.html?f=22&fvtc=4&fvtv=30881Basis Technologies Integrates Snapchat Ad Management and Reporting2023-09-21T12:56:00Z<![CDATA[Marketers Can Use Basis Platform to Power Snapchat Ad Measurement Centrally with All Major Ad Channels; Campaign Intelligence on Basis Encompasses Programmatic, Direct, Search and Social Marketers Can Use Basis Platform to Power Snapchat Ad Measurement Centrally with All Major Ad Channels; Campaign Intelligence on Basis Encompasses Programmatic, Direct, Search and Social]]>“Basis Technologies offers the only technology for marketers to manage Snapchat advertising alongside other advertising solutions commonly used. Snapchat continues to gain users and influence, making its campaign performance data an important aspect to automatically pull into our platform,” said Amy Rumpler, SVP of search and social services, Basis Technologies. “With our latest integration, Basis continues to fill the needs of media agencies and teams that manage robust, broad campaigns to reach customers.”Amy Rumpler, SVP of search and social services, Basis Technologieshttps://www.globenewswire.com/news-release/2023/09/21/2747311/0/en/Basis-Technologies-Integrates-Snapchat-Ad-Management-and-Reporting.htmlBasis is an award-winning, omnichannel DSP, powered by automation to create seamless workflows and peak performance. It's the only platform unify programmatic with search, social, direct, audio, and advanced TV.Basis features an artificial intelligence (AI) engine, private marketplaces with 2,000+ active private deals across hundreds of top sites, over 25,000+ audience segments across 30+ different data providers, built-in brand safety & privacy tools, and DMP solutions for audience targeting. With access to an entire programmatic universe of inventory, audience, and data sets, advertisers can do all their campaign planning, buying, and managing—all in one place.Want to learn more about our Basis DSP? Check it out today: https://ow.ly/oqy150NRU5EBasis: Top-Rated Demand Side Platform (DSP)https://www.globenewswire.com/news-release/2023/09/21/2747311/0/en/Basis-Technologies-Integrates-Snapchat-Ad-Management-and-Reporting.htmlBasisAutomate+ brings people back to the forefront of digital advertising. Advertising automation from BasisAutomate+ seamlessly simplifies each phase of the campaign process—from planning, to performance, to reporting—so you focus on what really matters: media strategy and outcomes.So: what will you do with more time?Interested in BasisAutomate+? Check it out here: https://ow.ly/OC5F50NRUt4BasisAutomate+ │ Simplifying the media buying process to save you timehttps://www.globenewswire.com/news-release/2023/09/13/2742491/0/en/Fortune-Media-and-Great-Place-To-Work-Rank-Basis-Technologies-No-2-Among-Best-Workplaces-in-Advertising-Marketing-in-2023.html?f=22&fvtc=4&fvtv=30881Fortune Media and Great Place To Work Rank Basis Technologies No. 2 Among Best Workplaces in Advertising & Marketing in 20232023-09-13T12:55:00Z<![CDATA[CHICAGO, Sept. 13, 2023 (GLOBE NEWSWIRE) -- Great Place To Work® and Fortune have selected Basis Technologies (https://basis.com) as the No. 2 ranked company for the 2023 Fortune Best Workplaces in Advertising & Marketing™ List. A global provider of programmatic advertising and media automation solutions, Basis Technologies secured consecutive years of distinguished recognition on this list, last year ranking No. 1. Widely renowned for its focus on wellness for its team and the digital media industry at large, Basis Technologies’ media automation platform improves the lives of customers and drives optimal outcomes for marketing enterprises. The company continues to grow its team, hiring in engineering, product, and services -- https://basis.com/company/careers.]]>“Happiness is good business. Workplace wellness has been a core tenet of Basis Technologies from the beginning of our 22-year lifespan, and it continues to be recognized by Great Place to Work and Fortune today,” said Emily Barron, EVP of talent and development. Emily Barron, EVP of talent and development, Basis Technologieshttps://www.globenewswire.com/news-release/2023/09/13/2742491/0/en/Fortune-Media-and-Great-Place-To-Work-Rank-Basis-Technologies-No-2-Among-Best-Workplaces-in-Advertising-Marketing-in-2023.htmlAs Basis Technologies, our mission has always been to deliver an automated and helpful software so advertisers can do their best work to empower a great work-life balance. After all, happy employees create a thriving workplace culture—and we know that is always good for the bottom line.Find out more about what life with Basis is like today: https://ow.ly/2gWT50NRTqYLife With Basis Technologies