GlobeNewswire: Mobile Marketing Association (MMA) Contains the last 10 of 31 releaseshttp://www.globenewswire.com/External?Length=42024-03-28T13:37:30ZGlobeNewswirehttp://www.globenewswire.com/External?Length=4newsdesk@globenewswire.com (NewsDesk)https://www.globenewswire.com/news-release/2007/06/13/361228/121287/en/Mobile-Marketing-Association-Membership-Continues-Steady-Growth.html?f=22&fvtc=4&fvtv=4820Mobile Marketing Association Membership Continues Steady Growth2007-06-13T12:30:00Z<![CDATA[Worldwide Support For Mobile Marketing Industry Visible Through MMA Membership Growth BOULDER, Colo., June 13, 2007 (PRIME NEWSWIRE) -- The Mobile Marketing Association (MMA) (www.mmaglobal.com), which represents more than 450 companies across the mobile ecosystem, reported another high-growth quarter with Laura Marriott, president of the MMA commenting, "today's announcement demonstrates the continued focus on the mobile channel as players across the value chain recognize the importance of a consistent consumer experience and simplified brand engagement. The MMA's continued rise in membership further reinforces the MMA's leadership position in creating an action-oriented collaborative trade association where all players can come together to address the needs of today's marketers."
]]>https://www.globenewswire.com/news-release/2007/06/12/361179/121227/en/Marketing-Media-and-Advertising-Took-Center-Stage-During-Sold-Out-Mobile-Marketing-Forum.html?f=22&fvtc=4&fvtv=4820Marketing, Media and Advertising Took Center Stage During Sold Out Mobile Marketing Forum2007-06-12T13:11:17Z<![CDATA[MMF Dubbed 'The Place To Be' for More Than 680 Global Delegates Discussing Opportunities in Mobile Marketing BOULDER, Colo., June 12, 2007 (PRIME NEWSWIRE) -- The Mobile Marketing Association (MMA) (www.mmaglobal.com), which represents more than 400 companies across the mobile ecosystem, today reported that last week's Mobile Marketing Forum (MMF) held in New York concluded, noting the event sold out with more than 680 attendees. The Coca-Cola Company chose the MMA's Mobile Marketing Forum as the location for the exclusive launch of its Sprite Yard initiative with a keynote presentation by Mark Greatrex, SVP Marketing Communications and Insights. Other highlights included the increased emphasis by brands making investments in the mobile channel which included advertising, video, mobile web, messaging and more.
]]>https://www.globenewswire.com/news-release/2007/06/06/360894/120883/en/GSMA-and-MMA-Collaborate-to-Accelerate-Global-Development-of-Mobile-Advertising.html?f=22&fvtc=4&fvtv=4820GSMA and MMA Collaborate to Accelerate Global Development of Mobile Advertising2007-06-06T13:00:00Z<![CDATA[NEW YORK, June 6, 2007 (PRIME NEWSWIRE) -- Mobile Marketing Forum -- The GSM Association (GSMA) and the Mobile Marketing Association (MMA) have agreed to cooperate to accelerate the development of mobile advertising worldwide. The two organizations will collaborate to deliver standardization and transparency around current mobile advertising activity, and to develop new, innovative advertising techniques.
]]>https://www.globenewswire.com/news-release/2007/06/06/360890/120879/en/MMA-Announces-Formation-of-Participation-TV-Committee.html?f=22&fvtc=4&fvtv=4820MMA Announces Formation of Participation TV Committee2007-06-06T12:30:00Z<![CDATA[MMA Will Focus Key TV and Mobile Media Membership to Ensure Best Practices Continue to 'Uphold Public Trust and Positive Consumer Experience' NEW YORK, June 6, 2007 (PRIME NEWSWIRE) -- Mobile Marketing Forum -- The Mobile Marketing Association (MMA) (www.mmaglobal.com), which represents more than 400 companies across the mobile ecosystem, today announced the formation of the first industry-wide committee to focus on the growth of TV's mobile participation. The MMA, which launched the first version of its interactive TV guidelines in June 2005, appointed a committee, represented by all key industry sectors, that will enable U.S. TV viewers to engage with their favorite shows in a consistent manner. The Participation TV (PTV) Committee includes TV broadcasters, producers, mobile operators, mobile gateway providers and application specialists.
]]>https://www.globenewswire.com/news-release/2007/06/06/360915/120912/en/MMA-Increases-Focus-On-Measurement-of-Mobile-Marketing-Successes.html?f=22&fvtc=4&fvtv=4820MMA Increases Focus On Measurement of Mobile Marketing Successes2007-06-06T12:30:00Z<![CDATA[New Measurement Committee Framework Instilled for Effectiveness of Mobile in Traditional and Cross-Media Marketing Campaigns NEW YORK, June 6, 2007 (PRIME NEWSWIRE) -- Mobile Marketing Forum -- The Mobile Marketing Association (MMA) (www.mmaglobal.com), which represents more than 400 companies across the mobile ecosystem, today announced the association's focus on mobile advertising measurement with the introduction of its Global Measurement Committee (GMC). The focus on measurement comes on the heels of the latest MMA Mobile Advertising Guidelines (www.mmaglobal.com/mobileadvertising.pdf) release. The MMA plans to collaborate on the initiative with other industry associations.
]]>https://www.globenewswire.com/news-release/2007/06/05/360818/120792/en/Mobile-Marketing-Association-s-International-Journal-of-Mobile-Marketing-Now-Available.html?f=22&fvtc=4&fvtv=4820Mobile Marketing Association's International Journal of Mobile Marketing Now Available2007-06-05T13:00:00Z<![CDATA[Third Issue of Journal Highlights Global Emphasis of Mobile Marketing NEW YORK, June 5, 2007 (PRIME NEWSWIRE) -- The Mobile Marketing Association (MMA) (www.mmaglobal.com), which represents more than 400 companies across the mobile ecosystem, today announced the release of its third issue of The MMA International Journal of Mobile Marketing (MMA-IJMM). The MMA-IJMM provides educational information on the mobile channel and its use for marketing. The MMA-IJMM is issued by the MMA Academic Outreach Committee and contains ten articles from industry experts, thought leaders and global contributors to the mobile marketplace.
]]>https://www.globenewswire.com/news-release/2007/06/05/360815/120789/en/MMA-Updates-Advertising-Guidelines-With-Focus-On-Downloadable-Content-and-Mobile-Web.html?f=22&fvtc=4&fvtv=4820MMA Updates Advertising Guidelines With Focus On Downloadable Content and Mobile Web2007-06-05T12:30:00Z<![CDATA[Endorsed by Mobile Ecosystem, Sets Consistent Experience for Mobile Marketing NEW YORK, June 5, 2007 (PRIME NEWSWIRE) -- Mobile Marketing Forum -- The Mobile Marketing Association (MMA) (www.mmaglobal.com), which represents more than 400 companies across the mobile ecosystem, today released version 4.0 of its Mobile Advertising Guidelines during the Mobile Marketing Forum (MMF) held in New York. The revision includes guidelines for mobile web and downloadable content, such as advertising-oriented games, as well as an overview on Multi-media Messaging Services (MMS). The MMA has been providing thought leadership and customized-for-mobile industry formats, guidelines and best practices since 2000, and released its first Mobile Advertising Guidelines in September 2005.
]]>https://www.globenewswire.com/news-release/2007/06/04/360772/120740/en/Mobile-Marketing-Forum-Highlights-Mobile-Advertising-Media-and-Entertainment.html?f=22&fvtc=4&fvtv=4820Mobile Marketing Forum Highlights Mobile Advertising, Media and Entertainment2007-06-04T12:30:00Z<![CDATA[ABC News Digital Media, The Coca-Cola Company, SONY BMG MUSIC ENTERTAINMENT Highlighted Speakers At Industry's Leading Mobile Marketing Event NEW YORK, June 4, 2007 (PRIME NEWSWIRE) -- This week, the Mobile Marketing Association (MMA) (www.mmaglobal.com) will host its annual Mobile Marketing Forum (MMF) in New York, showcasing the mobile opportunities for marketing, advertising, media and entertainment. The industry's premier global event, the MMF will host industry leaders from agencies, brands, carriers, content, entertainment and media companies. Keynote addresses include: Mark Greatrex, SVP Marketing Communications and Insights, The Coca-Cola Company; Thomas Gewecke, EVP Global Business Development, SONY BMG MUSIC ENTERTAINMENT; and Bernard Gershon, SVP/general manager, ABC News Digital Media Group.
]]>https://www.globenewswire.com/news-release/2007/05/30/360568/120474/en/Mobile-Marketing-Forum-Announces-Additions-to-Its-Keynote-Roster.html?f=22&fvtc=4&fvtv=4820Mobile Marketing Forum Announces Additions to Its Keynote Roster2007-05-30T12:30:00Z<![CDATA[Coca-Cola Executive Brings Brand Expertise to Mobile ADVISORY, May 30, 2007 (PRIME NEWSWIRE) -- ]]>https://www.globenewswire.com/news-release/2007/03/29/357341/116421/en/Urban-Special-Interest-Group-Formed-Within-Mobile-Marketing-Association.html?f=22&fvtc=4&fvtv=4820Urban Special Interest Group Formed Within Mobile Marketing Association2007-03-29T13:50:00Z<![CDATA[USIG Emphasizes Role of Urban Content in Mobile Marketing Ecosystem ORLANDO, Fla., March 29, 2007 (PRIME NEWSWIRE) -- The Mobile Marketing Association (MMA) (www.mmaglobal.com) today announced the creation of an Urban Special Interest Group (USIG). The group's charter is to foster awareness and adoption of urban-oriented mobile content by creating networking, education and policy opportunities among urban content owners, mobile service providers, technologists, vendors and strategic partners.
]]>