STOCKHOLM, Sweden, April 24, 2002 (PRIMEZONE) -- By working together with AT&T Wireless, Aspiro is adding another American wireless operator as a customer and distributor of its mobile services. Aspiro offers a set of Community services at AT&T Wireless' mMode(sm) portal as of April.
AT&T Wireless launched mMode(sm) last week. mMode provides dozens of unique services that enable AT&T Wireless customers to use their wireless phones for much more than placing phone calls. mMode gives AT&T Wireless customers access to information and people they care about most - with a few clicks of their keypads. mMode is available in all AT&T Wireless GSM(tm)/GPRS markets.
Aspiro is offering a Love Community Service, called "Temptation Zone", targeting young adults from 18 and above, via mMode. The initial services offered are Love Game, Personality Test, Love Horoscope, Pickup Lines and Poetry for Sweet Hearts. The services will continuously evolve as the introduction of new services will deepen the community concept. The content will be managed regularly to ensure that content and services are up to date and that only services that appeal to the end user exists in the community.
"We are very pleased to add Temptation Zone to our broadening portfolio of mMode destinations," says Andy Willett, Vice President of Consumer Data Offers, AT&T Wireless. "Thanks to leading mobile service providers like Aspiro, our customers can access compelling, new entertainment services while on-the-go."
The relationship, which initially runs for one year, is built on a business model similar to the Japanese I-mode system, i.e. a revenue share model. Basically, the operator charges for airtime, while a major part of the revenues from using the services go to the service provider. AT&T Wireless takes care of the administration and operation of the services portal including billing while Aspiro handles the operation and administration of the "Temptation Zone" services. Both parties will promote the services, including promotion in AT&T Wireless magazine, "touch."
"Not only is AT&T Wireless one of the major operators in the USA, which I am extremely pleased to add to our customer list", says Lena Wittbjer, CEO of Aspiro, "they are also introducing a business model which allows mobile service providers, like Aspiro, to launch new and innovative services in a fast and smooth way directly to the subscribers."
Additional details about mMode availability can be found at www.attwireless.com/mmode
For more information, please contact:
Anders Bengtsson, Director of Product & Business Strategy, Aspiro Inc, tel:+1 415 8101249 Helena Gynnerstedt, Head of Information, Aspiro AB, tel: +46 40 630 03 18
About Aspiro
Aspiro offers mobile teleoperators, portals, companies and organizations a wide range of attractive services designed to meet the individual's needs for information, entertainment and communication via mobile media. The company's vision is to become an external mobile services division for mobile operators and companies with strong brands.
Founded in 1998, Aspiro is today an important player in the global mobile Internet market. Aspiro's business concept, organization and operations are based on many years of experience gained in the mobile telecommunications and IT sectors.
For more information about Aspiro, please visit www.aspiro.com
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