ALTAMONTE SPRINGS, Fla., August 1, 2003 (PRIMEZONE) -- The World Golf League, Inc. (OTCBB:WGFL) announced today that it is launching a dedicated print and television campaign in the Canadian Market. The campaign will be managed by its corporate marketing group and the Canadian licensee.
The new campaign will consist of 30-minute infomercials, 1-minute and 30-second commercial spots as well as the new WGL printed marketing material to be distributed by the Canadian Licensee. The primary media will be local cable networks & the Golf Channel. The WGL plans to air the spots from October 2003 to December 2003 for the 2004 season. The Canadian market has the highest percentage of golfers in the world with 17.45 percent of the population participating. This market represents 5.2 million golfers and anticipated gross revenue of $32 million over a five-year period.
"Our neighbors to the north have shown a keen desire to participate in the Play-for-Pay concept. With a strong licensee team already in place, we are poised to take advantage of this demand and provide the Canadian golfer all the thrills of Professional golf," said Mike Pagnano, CEO of The WGL.
The World Golf League markets a professional golf concept, directly and through licensees in the USA and 27 international venues, which allow average golfers to play for substantial prize money in local and regional tournaments culminating with a PGA-style national event and world championship.
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