IDAHO FALLS, Idaho, May 5, 2005 (PRIMEZONE) -- Source Direct Holdings, Inc. (OTCBB:SDRT) announced today that they have received new information on Nielsen market share data that shows the Clorox(r) Bleach Pen(tm) sales are exceeding $100 Million in Annual sales excluding club and dollar stores.
The Nielsen market share data was released on April 4, 2005 for period ending March 19th 2005. The nation's No.1 retailer, club and dollar stores were excluded from the data, which accounts for as much as 50% of U.S volume in some categories. The Clorox(r) Bleach Pen(tm) began shipments to retail outlets in August 0f 2003. The Source Direct Stain Pen(tm) began its retail distribution effort in March 2004. The Clorox(r) Bleach Pen(tm) contains bleach and is not recommended for use on any colored garments while the Source Direct(r) Stain Pen(tm) contains no bleach, is color-safe, non-toxic and safely removes food stains, oil paint (wet or dry), makeup, wine, blood, grass stains and coffee from cotton, synthetic , carpet upholstery and fine fabrics with no harmful fumes. For additional information on Stain Pen(tm) visit our website at: www.stainpen.com for additional information on Bleach Pen(tm) visit www.bleachpen.com.
Deren Smith, President of Source Direct, said this: "The portable stain pen category is clearly here to stay based on the recent Nielsen data. Our Stain Pen(tm) offering has always been the company's flagship product with additional features that should make us very competitive at the retail level in this category, not to mention, we own the trademark Stain Pen(tm)."
Source Direct Holdings, Inc. headquartered in Idaho Falls with manufacturing in Nampa, Idaho is a state-of- the-art cleaning technology company that manufactures and markets a proprietary line of all purpose all surface highly effective non-toxic, biodegradable cleaning products to the multi-billion dollar consumer household, commercial industrial and private label automotive cleaning products industry. Simply Wow(r) is a registered trademark; Stain Pen(tm) and Works On The Spot (r) are trademarks of Source Direct Holdings, Inc. For additional information visit our web-site at: www.simplywow.com or contact Phil Flynn at: 800-815-8069.
Forward-Looking Statements
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