Sun New Media Appoints New Director


DIAMOND BAR, Calif., Jan. 5, 2006 (PRIMEZONE) -- Sun New Media Inc. (OTCBB:SNMD) ("SNMI") today announced the appointment of Dr. Herbert Kloiber to its Board of Directors.

Dr. Herbert Kloiber has over thirty years of experience in the film and television industry. At present, Dr. Kloiber is Chairman and majority shareholder of Tele-Munchen Gruppe (TMG). He acquired TMG in 1977 and expanded the company's initial production operations into distribution, channel operations, theatrical, video, and television distribution.

Prior to TMG, Dr. Kloiber worked in various capacities at Beta/Taurus from 1970 - 1976. In 1974, he was named Managing Director of Unitel, the film and television production division, which specialized in the production of opera, concert, and ballet films. Dr. Kloiber is a member of the Supervisory Board of the Bavarian Film Funding Organization and the Advisory Board of Hypo Vereinsbank, Germany's second largest bank. He is a member of the Board of Directors of Scandinavian RTL II and ATV.

"Sun New Media is poised to take a leading role in the development of China's growing interactive marketing market," said Dr. Kloiber. "I'm excited to lend my experience to the effort."

"Dr. Kloiber has been a leading figure in the global media industry for decades," said SNMI Chairman Dr. Bruno Wu. "We are honored and privileged that he has agreed to join the SNMI group. Dr. Kloiber's vast experience in operating media companies in Europe will bring critical insight and guidance to SNMI as the company evolves into China's leading interactive marketing services company."

For more information on Sun New Media Inc., visit the Company's website at: http://www.sunnewmedia.net

This press release includes statements that may constitute "forward-looking" statements, usually containing the word "believe," "estimate," "project," "expect," "plan," "anticipate" or similar expressions. Forward-looking statements inherently involve risks and uncertainties that could cause actual results to differ materially from the forward-looking statements. Factors that would cause or contribute to such differences include, but are not limited to, continued acceptance of the Company's product and services in the marketplace, competitive factors, changes in regulatory environments, and other risks detailed in the Company's periodic report filings with the Securities and Exchange Commission. By making these forward-looking statements, the Company disclaims any obligation to update these statements for revisions or changes after the date of this release.

The Sun New Media Inc. logo is available at: www.primezone.com/newsroom/prs/?pkgid=2084


            

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