PrimEdge's Subsidiary Orangebox Entertainment Announces Lionsgate Entertainment's 'PRIDE,' Starring Academy Award Nominee Terrence Howard and Bernie Mac, Opened in Theaters Nationwide Over the Weekend With Huge Success


BOCA RATON, Fla., March 26, 2007 (PRIME NEWSWIRE) -- Orangebox Entertainment, a subsidiary of PrimEdge, Inc. (Pink Sheets:PEDG) is pleased to announce today its work on the major motion picture from Lionsgate Entertainment, www.lionsgate.com (NYSE:LGF), titled "PRIDE" (http://www.pridefilm.com) hit theatres this past weekend, opening on Friday March 23, 2007, across the country.

The work PrimeEdge's subsidiary Orangebox Entertainment completed on this major motion release is representative of Orangebox Entertainment's greatly expanded Post Production services, which the company is currently providing to the major motion picture companies throughout the industry.

Based on true events, PRIDE tells the inspiring story of Jim Ellis, a charismatic schoolteacher in the 1970s who changed lives forever when he founded an African-American swim team in one of Philadelphia's roughest neighborhoods. Directed by Sunu Gonera, this life-affirming drama stars Academy Award(r) nominee Terrence Howard (Hustle & Flow, Crash, Ray), Bernie Mac (Guess Who, Oceans 12, Bad Santa) Kimberly Elise (Diary of a Mad Black Woman, Manchurian Candidate, John Q) and Gary Sturgis (Diary of a Mad Black Woman, Daddy's Little Girls).

Brain Schuster, Chairman of PrimEdge, Inc. stated, "We are thrilled our work on the major motion picture PRIDE has been so well received and vastly critically acclaimed. Having the opportunity to work on such extremely high profile motion pictures, such as PRIDE for Lionsgate Entertainment, is a tremendous achievement for us and a true testament to the quality of our services. Our work throughout PRIDE is very telling of the reputation PrimEdge's services have come to gain amongst the highest level in the motion picture industry. We are very pleased to have had the opportunity to work with such A list Hollywood people and a truly first rate industry titan like Lionsgate Entertainment."

About Lionsgate Entertainment Corp:

Lionsgate Entertainment Corp (www.lionsgate.com) (NYSE:LGF) is the leading independent filmed entertainment studio, winning this year's Best Picture Academy Award(r) for CRASH, generating two consecutive years of $300 million-plus domestic theatrical box office, operating a $500 million-plus home entertainment business and producing a broad slate of prime time television series for fiscal 2007. Lionsgate continued its momentum with the critically-acclaimed hit CRASH. No project speaks more eloquently about the Company's ability to take a special, thoughtful film and to translate it into a mass-market commercial success than CRASH. Lionsgate is a premier producer and distributor of motion pictures, television programming, home entertainment, family entertainment, and video-on-demand content. The Lionsgate brand is synonymous with original, daring and quality entertainment in markets around the world.

Lionsgate Entertainment also operates Eagle Creek Studios, which offer rental of sound stages, production offices, construction mills, storage facilities, and lighting equipment to film and television producers. In addition, it licenses to domestic and international markets of one-hour and half-hour drama series, television movies, and mini series and nonfiction programming. The company was founded in 1986 and is headquartered in Santa Monica, California.

About Orangebox Entertainment, Inc.

Orangebox is located in Burbank (Los Angeles), CA. Formed in 2005, it is an innovative company with the strategic intent of becoming the "next generation provider" of Production/Post Production services, including visual, audio and music, for U.S.-centric, and increasingly non-U.S., customers in the entertainment industry. In May 2005, Orangebox completed the purchase of certain assets of Archetype Entertainment LLC.

About PrimEdge, Inc.

PrimEdge, Inc. (pronounced "prime edge"), a Nevada corporation, is a holding company that has acquired ownership interests in several companies across diverse lines of business. It is the result of a 2006 restructuring and sale of the assets of the auction business of the former "Bidville, Inc." PrimEdge seeks rapid growth through additional acquisitions and the sales and marketing by its subsidiaries of proprietary products.

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